Forget About Being Likable

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How Clients Buy

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Doug Fletcher is one of the most likable people you'll meet. His easy-going manner puts one at ease. So, it's a bit jarring to hear Doug advise, "Forget about being likable." Instead, Doug encourages us to do great work and take really good care of our clients. In his estimation, respect and trust trump likability. The post Forget About Being Likable appeared first on How Clients Buy.