From selling berries to selling SaaS with Mikita Mikado of PandaDoc

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SaaS Open Mic by ChartMogul

Business


Mikita Mikado started out on his entrepreneurial career, selling berries he’d picked in his home Belarus, and now runs PandaDoc, a Series-A funded SaaS business in San Francisco. Clearly there’s a LOT that happened between those two points of Mikita’s life. I joined him to try and understand some of the things he’s learned along the way. In our discussion, we cover: - How activities from his youth translate to his business today - How his long-term business relationship with co-founder Serge works successfully, and how the complement each other - Why he’s so passionate about making business transactions and contracts less painful - What metrics are important to the team at PandaDoc, and how they’re actionable - The books he’s learned the most from (which you can find on blog.chartmogul.com)