Business
We discuss Big Data and Gamification and how they work together. Nicolas Babin is an agile senior executive with over 30 years international multi lingual and multicultural experience. A strong leader with working and living experiences in North America, the UK, France Benelux Germany, Japan and China. He has a proven track record in marketing sales, communication and digital transformation, management experience of all European Eastern West countries set up and management of international teams and start-ups, Europe, US and Japan IPO experience on the NASDAQ and on NYSE next Paris digital transformation of companies and factories worldwide. AI and robotic experience since 1996, fundraising experience more than five m&a experience international keynote speaker on innovation, e health, digital and robotics. Find Nicolas on Twitter @NicoChan33 Or Nicolas Babin on LinkedIn Gamification: - what is gamification - why did you start using gamification? - what is the purpose of gamification - how can you use gamification - which area is best for gamification - what results can you see with gamification - could gamification be misused? - could you give us some examples of gamification you have used in the past? - pros and cons of gamification - could you find gamification in everyday online tools? Data and technology: - Are we talking on line or off line data? - What is open data? - what marketing techniques use data? - how can data and technology go together? - does AI use data? - what is predictive analytics? - what is big data and how can anyone use it? - what activities use big data? - should I be scared of data being available so widely? - could anyone access all data, is there any type of safety involved? WARNING — AI Transcriptions May Cause Grammatically Correct People Serious Stress Now let's dig in to this exciting informative episode. Well, today it's really nice to be joined by Nicholas Babin. Hopefully I've pronounce your last name correctly. Nicolas Babin 1:33 Yes, you have brilliant. Nathaniel Schooler 1:36 So you're over in France, right? Nicolas Babin 1:38 Yes, I'm in Bordeaux, France. Nathaniel Schooler 1:40 Fantastic. So we're going to first talk about gamification, and data and technology will be our second topic. And I'm a big gamification fan, actually, I must admit, but for all the people out there that don't know what actually is gamification, Nicolas? Nicolas Babin 2:01 Alright, so there's a official, I would say definition that came from gigs. The common ago started to work on gamification early 1990s, early 2000, I would say, and he says the gamification is the process of using game thinking, and game mechanics to engage users and solve problems. So that's the official definition. To me. We could say also, it's the integration of the mechanics that make games fun and absorbing into non game platforms, and experience in order to improve engagement and participation, because engagement is the key about gamification. Gamification is engagement, and how can we improve engagement for people? Nathaniel Schooler 2:47 Yeah, it's an interesting topic. I used to run a lot of leaderboards, which require a lot of fun. But it's it's very interesting because some people are completely demotivated by going vacation. Others are absolutely motivated. Some people are just sort of in between at night, but it's very difficult to actually engage the people that are just see everyone else miles ahead of them. And they get kind of stuck. And they're like:-"Oh, look at him, I'm never going to catch him or her." You know, and, and I think I've seen that because I used to run some some leaderboards. When I used to do events using Twitter hashtag, I used to create a leaderboard. And I would, and I would promote it. And I would use the tweet out function and promote all these people and have it on my website to drive web clicks, you know,