Business
Let's go get that corporate money. Shall we? Many of Rebel Therapist's program participants and listeners are brilliant folx who feel intimidated by the idea of consulting with organizations, and yet they have the gifts those organizations need. Yeah, I'm talking about you. It's part of my mission to help healers, especially those who are queer/trans and/or BIPOC to parachute into organizations, facilitate real change, make lots of money, and not lose themselves in the process. If you want in on this exploration, make sure to listen to the next 3 episodes. I'm so excited to kick this exploration off with Femily. As a Gender/Cultural Studies MA with a big firm management consulting background Femily speaks at and advises Silicon Valley and other male-majority sectors and teams, like law, finance, and engineering – on gender, equity, and building an ally culture. Femily's popular, digital courses give ambitious women and nonbinary people concrete, evidence-based instruction on leading in today's male-majority world, rebelling against disempowering "shoulds," outsmarting all "isms", and making big life/business changes that really "stick." Here's some of what we talked about: When you're starting out with corporate gigs, it's about finding a warm contact Get really clear on your niche and name a problem corporations are actually trying to solve Tie your services to money by showing them that your services will help them make or keep more of it Once you're known in your niche, corporations will be coming to you Put energy into creating your reputation as a thought leader Some things that work: Speaking, being on a panel, being a moderator, being on podcasts, networking An example of a 15K plus consulting package she's done Why she charges $400 per hour right now How to think about "convincing" corporations to hire you Do "fake it til you make it" in terms of confidence, but don't tone down your magic or your identity Nail your "I help" statement so that you're irresistible to a particular industry Her group program for feminists and queer people about how to step into the spotlight Why therapists should consider providing 1:1 consulting or coaching within organizations Here are some takeaways that particularly stand out to me: Takeaway #1: It's probably going to be a warm contact that gets you in the first few doors. It's NOT likely to be advertising or cold calling that gets you started. Takeaway #2: Giving a talk does not usually lead to consulting gigs. Position yourself for one or the other. Takeaway #3: Niche hard. Figure out WHICH corporations you're interested in working with and solve one of their urgent problems. Ask yourself: "How can I be helpful to a very niche industry in a very specific part of the world?" Takeaway #4: Therapists and healers are the perfect people to do some highly specialized 1:1 or small group work with corporations. Show notes at http://rebeltherapist.me/podcast/153