Business
Yuval Selik is the Co-founder and CEO of Promomash, a software and services platform that helps emerging CPG brands dominate their promotions in stores and on the field. Yuval co-founded Promomash after facing various retail execution challenges with his own organic skincare brand, L’uvalla. Now, his mission is to help emerging brands thrive on the retail shelves by leveraging their technology and services and gaining a competitive edge in the market. Yuval is also the Host of The Seven Hats Podcast, where he helps entrepreneurs gracefully balance and develop the seven critical areas of their life that will provide them with the impact they seek. Here’s a glimpse of what you’ll learn: Yuval Selik's entrepreneurial background and the mistakes he made in his first businesses How the 2008 financial crisis impacted Yuval's skincare business Why Yuval started Promomash and how he uses it to help emerging brands manage their marketing and trade spend How Promomash has evolved since its founding and what sets it apart from other trade management platforms How businesses benefit from working with Promomash and where to learn more about it Yuval talks about the seven hats behind his podcast What people need to know about entrepreneurial fulfillment and balancing work with their personal lives Steve Cleere shares his experience podcasting How Yuval prepared for the launch of his podcast and how he finds guests for the show Yuval's advice to fellow entrepreneurs In this episode... For many first-time CPG entrepreneurs, seeing their products on the shelves is a huge achievement — and a sign of great things to come. However, these entrepreneurs soon realize that staying on the shelves can be a big challenge. If you’re not well-prepared, you may find your products dropped from the retail stores. From experience, Yuval Selik knows that the best way to stay on the shelves is by creating more awareness about your CPG product. Getting the word out about your brand can drive your sales, win new customers, and encourage repeat purchases. But, all this is only possible if the business has a well-laid trade management plan that helps the business better promote their products and track their trade spend. Yuval Selik, the Co-founder and CEO of Promomash, joins Steve Cleere in this episode of the NexxtLevel Brands Podcast to talk about founding CPG businesses, trade promotions, and deductions management. Yuval also talks about the benefits of field marketing and shares his experience launching The Seven Hats Podcast. Subscribe and Listen on: iTunes Spotify Stitcher Google Play Deezer iHeartRadio TuneIn Amazon Music Resources Mentioned in this episode Kitchen2Shelf NexxtLevel Marketing Promomash Yuval Selik on LinkedIn Yuval Selik's email: yuval@promomash.com L’uvalla The Seven Hats Podcast Grace Ventura on LinkedIn Grace’s Goodness Organics (formerly Beyond Broth) "Expanding Your Marketing Team with Beyond Broth" with Grace Ventura and Sarah Bird Cool News: The NexxtLevel Brands Podcast has just been named as one of the Top 15 CPG-Themed Podcasts on the web!!! We're at Lucky #7 and you can get more information about Feedspot and how you can watch more of your favorite shows here: Top CPG Podcasts – Thanks to Feedspot, Rise25 and our Production Team! Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow. Visit their website to get access to some free tools that can help you understand where your business stands. Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.