Business
Is creating a Podcast on your to do list? Have you been meaning to start one for a while? Make 2021 the year you actually do it! In this episode Paul gives a no-nonsense, practical and simple guide on what you need to do to get your podcast started. Take action today! KEY TAKEAWAYS The social and vlog side of podcasting is separate to the actual, literal audio hosted on a podcast platform. It’s this audio, on this platform, that is the actual podcast. Everything else is secondary. You need to start with the content. You can do video and audio at the same time but it’s easier to get started if you just focus on audio. You can decide to do/add video for later episodes if you desire. The first thing you need is a podcast host. This allows you to upload you content and add the title etc. This host then automatically distributes your podcast to various platforms, e.g apple, amazon, spotify etc It’s then time to create some cover art work. The artwork that shows alongside your podcast, similar to an album cover. You can do this yourself if you have the skills or pay someone else to do it. After this you then need to write your biography. It’s the description of your podcast, be detailed and specific about the theme of your podcast. Adding an intro and outro to your podcast isn’t essential but it does make it more professional and ‘complete’. It’s a good idea to repurpose the original content of a podcast on social media. For example cutting bits up to use on an Instagram story. It does involve a lot of editing so it might not be something you do straight away but it’s a great strategy to be looking towards once you have got started. You need to do all the work, particularly on social media, to get traction behind your podcast, or you will not get listeners. Having a podcast is ‘playing the long game’. It will take time to build up listenership and a following. Make sure the podcast subject is around your passion. You have to be consistent over a long period of time for a podcast to be successful, you need to be able to keep your interest and enjoyment alive. BEST MOMENTS “Just get started with an audio-only based podcast as it’s the simplest route to get started” “Getting started is the key, once you have got started you can improve the quality, you can get it perfect” “Unless anybody knows about the podcast it’s not going to get any listens” VALUABLE RESOURCES BulletProof Business Podcast ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!” CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.