Going Internally Berserk with Excitement: Mark Browne of Dell EMC — EP009

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Influence Marketing Podcast: B2B influencer, advocacy, and community marketing

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Today we are delighted to share our episode with Mark Browne. Mark serves as the manager for the Dell EMC Elect Program and the Community Manager for the Dell EMC Community Network. The (then) EMC Elect Program was started by Mark and another colleague, Matt (Brender) Broberg who came together from different parts of EMC with the same goal of recognizing others for good work. Now with the program combining both the Dell TechCenter Rockstars and the EMC Elect, Mark sees himself in a trustee role for the members, making sure they have help getting what they need within the program. The Dell EMC Elect overall has a huge ROI for both members and for the company through the trusted peer-to-peer influence of these micro-influencers. Mark has a Master’s Degree in Data Business, and is currently building a guide to the value of advocacy program and measuring their value. Thank you for sharing your time with us, Mark! About our guest, Mark Browne Mark has more than 15 years of experience in the IT industry, in technical and customer support. Mark serves as the Community Manager for the EMC Community Network (ECN) Support Community Forums, which have over a quarter of a million members, including customers, partners, and EMC employees. The Influence Marketing Podcast, a podcast brought to you by the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Your hosts, John Mark Troyer and Kathleen Nelson Troyer, are co-founders of the IMC. The Influence Marketing Podcast is part of the research program of the IMC. For more information, go to influencemarketingcouncil.com.