Business
Lashonda Council-Rogers, a Sumter, South Carolina native, is the founder and owner of Council & Associates, LLC. Council-Rogers has over a decade of extensive legal experience advising clients on a wide variety of matters. Council-Rogers is an accomplished litigator and respected member of the legal community. Her years of experience have helped her become a skilled negotiator with the ability to provide highly effective legal counsel. Prior to launching Council & Associates, LLC, Council-Rogers worked at a corporate law firm where she advised clients on numerous issues, including, but not limited to, contractual disputes and land-use conflicts. Council-Rogers’ sole focus is now representing individuals who have been injured due to tractor-trailer accidents, automobile accidents, and daycare center abuse. Council-Rogers has successfully recovered millions of dollars on behalf of her clients. What you’ll learn about in this episode: How Lashonda realized the importance of focusing on the right social media platforms to reach her target audience rather than trying to be everywhere at once What strategies Lashonda is using on Facebook to build her audience, gain traction, and increase engagement Why Lashonda believes that authenticity drives engagement, and how she gets ideas for content to share on Facebook Live How 90% of the content Lashonda creates isn’t related to legal issues, and how that helps her capture viewers’ attention How Lashonda turns to her own needs as a consumer for inspiration, and how she helps promote local businesses and entrepreneurs Why Lashonda believes that taking action now is more important than creating perfect, polished content Why the human interaction available with Facebook Live is a critical component for Lashonda, and what tools you need to take advantage of Facebook Live How Lashonda tracks interactions to be able to quantify what is and isn’t working, and why the majority of her Facebook Live posts are pre-recorded Why Lashonda tries to focus on discussing topics to pre-record for Facebook Live that are evergreen and can be banked and used later Why using a tracking number is vital for seeing that your efforts are working, and why overthinking things is a danger you should avoid Resources: Email: lrogers@thecouncilfirm.com Website: https://thecouncilfirm.com/ Be.Live Live Streaming Tool: www.belive.tv LinkedIn: www.linkedin.com/in/lashondacouncil/ Additional Resources: PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/ PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/