Business
David Klavsons is the Chief Executive Officer of King Juice Company, the leading manufacturer and marketer of non-alcoholic beverages, including Calypso Lemonades. David has over 30 years of experience transforming and optimizing business performance, growth, and innovation with industry-leading companies. Prior to King Juice Company, David held executive roles at companies including Glanbia Performance Nutrition, Hess Corporation, and Kraft Foods Group. In addition to helping companies grow, he is skilled in operations, logistics, sales, category management, marketing, and M&A. Here’s a glimpse of what you’ll learn: How David Klavsons transitioned from working at a big CPG company to Calypso Lemonades What strategies made the Calypso brand successful? David shares how he handled the struggles of COVID-19 The sampling tactics that got Calypso Lemonade into the hands of consumers and the shelves of big stores The challenges of scaling a smaller brand — and how to overcome them David’s final piece of advice: persistent iteration In this episode… What are the strategies to scale your business? As a smaller brand, how can you compete with the big companies who dominate the store shelves? As someone who has worked with both big and small companies, David Klavsons knows what it takes to grow — no matter the size of your business. According to David, the keys to success are innovation and iteration. Even as a smaller business, you can keep up with the big companies by making sure you have a strong team, solid engagement tactics, and the structures needed to pivot when necessary. In this episode of the NexxtLevel Brands Podcast, Steve Cleere is joined by the Chief Executive Officer of King Juice Company, David Klavsons. Together, they discuss the best ways to engage with retailers, sample your products, and get recognized by consumers. Plus, David gives advice on how to hire the best team members to grow and scale your business. Stay tuned! Subscribe and Listen on: iTunes Spotify Stitcher Google Play Deezer iHeartRadio TuneIn Amazon Music Resources Mentioned in this episode Kitchen2Shelf NexxtLevel Marketing David Klavsons on LinkedIn Calypso Lemonades Cool News: The NexxtLevel Brands Podcast has just been named as one of the Top 15 CPG-Themed Podcasts on the web!!! We're at Lucky #7 and you can get more information about Feedspot and how you can watch more of your favorite shows here: Top CPG Podcasts – Thanks to Feedspot, Rise25 and our Production Team! Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow. Visit their website to get access to some free tools that can help you understand where your business stands. Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.