Business
Intro[Upbeat Intro Music]00:09 Topher: I’ve spent the last 12 years building websites for people that looked great, but didn’t sell. That changes today as I take you on my journey learning from the best sales and marketing people in the world. I’m Topher Fangio, and this is the How 2 Funnel Podcast.[Music Fades Out]00:27 Topher: What's up everybody!Topher here from How 2 Funnel. Guys I am really excited about today, but also to be honest, I am a little bit nervous. Today, Russell has encouraged us to share our origin story and since I haven't quite gotten this podcast off of the ground yet, I thought this would be a great opportunity to go ahead and record this and release this as Episode 0, my intro episode, for the podcast.And my goal is to go ahead and get this one done and tell you guys my story; tell you about why I'm doing this; why I'm starting this; where I came from; where I'm looking to go; and I want you guys to come on this journey with me.And so my goal is to go ahead and get this all recorded get this all done and then launch my podcast...tonight!Today is Groundhog Day, February 2nd and I think it is just a fantastic day to get this out there you know. I've been repeating myself for the last 10-15 years, just doing the same things over and over and over again. And today seems like a great day to break that pattern, break free from the spell, and move on with my life. And really start making money and doing business the right way...online.The Story01:38 Topher: So! I'm Topher Fangio, and this is my story.So a little over 20 years ago, I started building websites; right. I was a freshman in high school at the time and I was just an absolute nerd! I had these big, round glasses; I was a little bit overweight, and I hung out with the weirdos. Like, you remember that kid who programmed Star Wars games on his calculator?Those were my friends, right. And so I was a total geek.But I had always loved computers since I was like 7. My granddad had this engineering company and he had an Apple IIe or something where I would go play with the Paint program. And I just loved it; I had so much fun with it. And so I loved computers...for...forever.So in high school, I was taking this mandatory Computer Typing class. And during the class, there was another, more advanced class in the same lab. They just split it in half; computers on one side; computers on the other side and this big walkway between them where the teacher would walk up and down and he'd tell you guys what you'd need to do.So anyway, they were working with HTML and images and all this really cool stuff (that what I thought at the time) they were building these REALLY cool websites. They had like blinking backgrounds, and big red scrolling marquee text! It was...it was awesome guys!So when I finished my typing class, I would basically move over to the other side of the classroom and work on whatever they were doing. And my teacher didn’t like that; right. She was like, “No…you need to learn to type!” I’m like, I’ve been typing for years; I can literally do it without looking; I’m the fastest one in the class; just let me do this thing. But she was like, “But you’re supposed to be doing typing!”.I was like, “Okaaayyy…” So anyway we worked something out; and I was able to kinda swap back-and-forth as long as I got my work done and I practiced my typing for at least half the time. That was kinda our arrangement; I could go over and watch was these guys were doing.And it was the coolest thing...ever, right!I would go over there and just learn whatever they were doing! I would sit down, and I would do it too. Like, you type out some code in a text editor, you save the file, you refresh the webpage and the computer did what I told it to! Like, it made that text bold or italic or a heading, or whatever I wanted it to do. It would do whatever I told it to.And this was like the coolest thing to 12-year old me! I could make computers do my bidding. I could be the mastermind, right!For those of you who just had a little bell go off in your head; yes, I was 12 when I started freshman year. I did skip a few grades. Again, nerd alert, right!The College Years04:13 Topher: So anyway, fast forward a few years, I’m 15 and I’m starting college. And I literally had to write an essay on why I thought I could do college as a 15 year old. I had to take the ACT test and they thought I was going to fail and do horrible. But I wound up actually doing pretty darn good, especially on the math section. I think I got a 34 out of 36 or something, it was really good. And I did well enough on everything else, they were like, "Okay cool...we'll let you in."I was the second youngest person to ever go to that university. And since then, I think it's pretty awesome, I've gotten to go back and meet some people who've done it even younger than I was, which I thought was really cool.But anyway, I get to college, right. And it was amazing! I got to move out of my house at age 15 and live with people who were like...drinking and smoking weed and stuff. It was a really GREAT influence on me; let me tell you that. And there were girls too right! Oh, there were soo many girls.But…I still had the big goofy glasses and I was kinda awkward. You can ask any of my female friends; I’ve actually kissed a lot of those girls, and they would tell you...100%...I was awkward. I remember this once incident with this like, minty flavored chapstick; it was...it was awful.So anyway, I started out, and they offered this pre-engineering degree that led into an architecture degree. And my mom and stepdad had just built a house, and I had done a lot of cool things on their computer with building 3D models of homes and stuff; I thought it would be so awesome to design homes. I just, I really enjoyed that.So I took this pre-engineering degree.But as I got into it; I realized, I was like…really...really bad at physics. Like, I was smart and math came pretty easy, but for some reason, I just did NOT get the physics and engineering stuff, okay. And I remember this one class, Intro to Electronics and I told my professor, I went up to him and I was like “Um...professor, I’m struggling here; it’s just not clicking…” and he was like, “Well, here’s some additional study resources for you and you can come by my office any time.”And so I did, I absolutely took advantage of those. I went by his office a lot, I read through all of the study materials multiple times.But I took the first test and…y’all; I got a 7 okay…out of 100…right; actually it was like 104 because there was this bonus question. And I happened to get the bonus question so I got like one question, and the bonus question right and THAT was IT.And he came up to me afterwards, and he was like, “Topher…man I know you said you were struggling…but I didn’t know it was THIS bad…” And I felt like horrible because I just felt like I was totally failing at this. I still don’t know how I passed that course. I got like a ‘D’ and I was, proud of that ‘D’.But the whole time that I’m failing these physics and engineering courses, I was also taking some Computer Science courses. So, CS120 - Introduction to Computer Programming. And man I was acing it without even trying. I would get done with my work during the lab portion and I would just sit there helping others. To the point that they actually offered me a job, and they were like, “Hey, do you want to be a lab mentor?”I’m like, wait, I can get PAID to sit here and help people? Heck yeah! Sign me up!And I very quickly came to love that part of my job. Just helping people with computers. You know, it ignited something in me and it just, it set me on fire. Especially when you could tell, like…oh…they got it! Right, like, they understood that, they figured it out.That was like the best feeling in the world to me.So, throughout college, I kept doing the mentoring thing; and I would build websites for people on the side. I built my own blog from the ground up; like 100%. I did all of the database programming and stuff.Quick pro-tip: if you’re dealing with databases, make a backup! I lost 50% of my blog posts one day because I ran this delete command…buuuuttt…I didn’t specify WHAT to delete. And it was happy! It was like, "Cool...I’ll delete….evvverryyything..." I was like, oh my God…so there went my entire database.And thank God Google existed back then, because they had this archive functionality: you could click on a button and see an archive of that same website from last week or whatever. In case there was something wrong with the website. And I was able to get back like 50% of my blogs just by copy & pasting them and it was...God it was so awful to just...I spent hours trying to do that.But! I did get some of them back and it was one of the best lessons I ever learned. Like, back up your stuff so that you don't screw it up, right!The First Funnel08:33 Topher: But anyway...I think like halfway through college, I was a sophomore or something; there was this new web framework that came out called Ruby on Rails, and it looked really cool. And so me and some friends wanted to try it out. And we were part of this group that did a compatibility test every year. And when it first started, it was literally like, people would fill out a questionnaire on paper, and they'd go back and they'd run a bunch of numbers on it and stuff and then they would match you up with people who you were good with.And it was like a clone of match.com right. And so when it started out, they did like 10 people maybe and it was all by hand. But when we were doing it, we were like, we can write a program to do this. So we sat down, we used Ruby on Rails and in 2 weeks of working nights and weekends and after work...after school and stuff, we built this...really pretty cool match.com clone basically, where all of the students on campus could go login. We actually tied it in to our own campus authentication and stuff. It was really cool!So you just logged in with your regular username and password that you used for everything else on campus, you filled out this questionnaire online, and then once, like after I think 3 weeks or something, when everybody had filled everything out, we started selling the results.So we ran a bunch of algorithms through it, right, and we would match you with the top 10 people on campus that you were compatible with.And so, that went pretty well. I think we made like $300 that year and so we did it again the next year, and we just kinda tweaked it, and added to the website, right, and this was all around Valentine's Day so this is fresh on my mind since Valentine's Day is coming up.And, so the next year, we did an add on sale. So, for, I think it was $1, you got to see the top 10 people that you were compatible with. We made it super cheap, super easy for people to pay for this. Because, we're all broke college students, right, there's nothing there.But, we decided, "We're gonna do an upsell!" Right! And at the time, I didn't even know this was called an upsell, we were just like, "What else can we do?"And so we had this version that you could buy for $10, right. And it would show you the top 100 people on campus that you were compatible with AND the top 10 people to avoid. And so we sold this for $10. You could get your regular results for $1 or you could upgrade and all of it for $11 bucks.And we thought, like, not many people would buy it; but a lot of people did! And it was awesome! And we wound up making like $1,300 that year! It was amazing, right!Anyway, so that was just a cool thing that we did.The Real World10:56 Topher: When it came time for me to graduate, you know, I wanted to help people, that's always been my goal, that's always been in the back of my mind.But I also wanted to make money. I knew that I wanted to support my family and I wanted to be able to do that and go on vacations and stuff, and just do some things that I never got to do when I was a kid.I grew up...we weren't like super poor, but we had garage sales occasionally, just to make ends meet. And we got like a new pair of shoes every year. But it's not like we had money, right. And I think a lot of people can relate to that.We're not super-broke living on the streets, right, but you don't get all of the cool/fancy stuff, right.So I wanted to make money for my family and that's kinda why I picked Computer Science as a field because I knew you could make a lot of money. I remember seeing this poster on the wall one day when I was in the lab looking around and it showed the starting salaries for people with different degrees and Computer Science was the top one on the list. You could start out making like $45k at the time, and 4 years later, it was even more than that. So, I really wanted to get out of this little town called Abilene, which is where I went to university. So, I looked around and I sent out a bunch of resumés to places in Boulder, Colorado. Boulder was this HUGE tech hub at the time; like bigger than what Silicone Vally was back in the day. And it was one of the best places you could go for computer work.And I wanted to live in Colorado. I thought it was really beautiful…you know, in pictures; because I had never been. I was a poor college student and I was about to lose my job at the university because you could only work there for 6 months after graduating. So, I just thought it would be a really cool place to go.But, I had like one or two small interviews, but nothing in Colorado panned out. And I was about to lose my job at the university, but this Teaching Assistant from one of my previous classes reached out and said, “Hey, I’m looking for developers in the DFW area [Dallas Fort Worth; which is about 2.5 hours from where I live] for this oil company. They pay well...do you want to come do that?”And I was like, yeah! Okay…sure I can go do that, and make a lot of money and save up, and then start my own business building websites to help people.And, I did that for a couple of years. And I started dating this beautiful girl back inAbilene. She was gorgeous and sweet and funny. And now I get to date that gorgeous, sweet, funny girl every day because she’s my wife. And I’m soooo lucky to have her!But anyway, she lived in Abilene, and I was in DFW, so it was a long distance relationship. We were driving like 2.5 hours back and forth, every single weekend, one of us would travel right.So finally, I got tired of the driving; I got tired of her having to drive, right. Because she would do it late at night, and I just didn't feel comfortable with that. But really, I really got tired of working for an oil company that was making...literally millions of dollars…but they weren't really helping people.It made jobs and stuff but they weren't taking that money and doing something good for society, right. They were just, making money. And that's not really what I wanted to do with my life.And I had saved up a little bit of money, but I was looking at maybe proposing, so I needed money for the ring and the wedding and stuff like that, so I didn't have enough money to start my own company yet.But an opportunity came up for me to move back to Abilene to be closer to my girlfriend and get a job with this little startup that was also using Ruby on Rails, which was great because I knew that from college and I had done one small project at the oil company with it.And this startup was helping teachers and counselors at universities across the world find and reach out to students who were struggling. Like the ones who were about to drop out or the ones who just had a parent die, or something like that. This software helped the counselors and teachers find these kids and get them the help that they needed.And so it wasn't exactly what I wanted to be doing; you know, helping people build websites. But, it was a lot closer and it was helping people. It was making a big impact in people's lives.So this felt a lot more in-line with what I wanted to be doing. So I took the job and I moved back to Abilene and wound up getting engaged a couple of months later and then getting married after my fiancé graduated at the time. And so I worked for this startup for quite a while.And it was great, but it definitely had some struggles. And at one point, our CEO came to us, and he was like, "Hey guys, um, we're out of money and I can't pay you anymore. So, I really want to keep this going, but I totally understand, if I can't pay you, obviously, you don't have to work for me." And most of the other people were really blessed to have a spouse that worked and had good money coming in. And even our CEO: his wife worked, and they were able to work stuff out so that he could work, and not really make any money.But I couldn't do that. Like my wife made some money, but she was a teacher and teachers are so grossly underpaid, that we couldn't barely live off of that, especially with student loans and stuff.So I worked like part time for them and they gave me a little bit of stock as compensation since the couldn't pay me, and then I went off and I worked on my own just doing some contract jobs here and there. And my goal was: I've got this opportunity now, I can get this stock and I can make some money on the side and I can do websites again! I can build websites for people!Couldn't Break Through16:51 Topher: And that sounded like a great idea, but, I could just never really break into it. Like, I did a couple of websites, but it was essentially more of just software consulting for other companies making millions of dollars doing whatever, but not really helping people.And I just, I could never really break into the world of marketing and building websites. And I didn't have a marketing or business degree, so I think a lot of my struggles was, the only thing I could really do for people was the technical aspect of it. Like I could make a Wordpress site, and I could find a designer to get it going. But I didn't know how to make websites sell or anything like that. And most of my knowledge was around the technical side. If there was a problem with the database, I could go in and fix that.But I didn't know how to make them sell. So anyway, still had some struggles with that job, and eventually, in 2014, I quit that job to go full time with my own company, Profoundry LLC. And I had this goal, again: I always had this goal of helping people. So much so that it’s actually a big part of my logo. If you look at it, it's the outline of a hand with a thumb up, and the sign language for the word help is that you take your left hand and you put it underneath, and you raise your hand with the thumb up; and that's the sign for help.And so I wanted that to be part of my logo because that's what I really want to be doing is helping people grow their business. That is my desire…but I STILL didn’t really know HOW.And so I wound up just doing more software development for companies. I could not get into building websites that sold. And I was working full time…with decent pay, but without any of the benefits of full time work, like health insurance and paid vacation and taxes.And so we were kinda struggling. We had just had a baby and my wife had quit her job as a teacher; which didn’t pay a lot, but that was like 30% of our income at the time. On top of that, one of my contracts had me out in San Francisco, which was amazing and difficult and eye opening; and I wouldn’t change anything about that because it helped me to grow sooo much. But it was expensive.And so, the contract with the company in San Francisco was ending, and they offered me a really great paying job, with good benefits and stuff, but I just wasn’t really into it. And at the same time, I had been doing some work on this open source project at Google, and they really liked what I was doing, so they offered me some contract work and I thought; cool, I’ll do this for a while.Because at least I'm still owning my own company and doing my own thing. And they paid well, but eventually, health insurance rates went way up. Because I was a contractor, they didn't pay for that. And the bills started to pile up, and I just needed something to kinda get back on track.And this whole time, I still have this goal of helping people build businesses by building their websites.And it was about this time that I had this epiphany: I can build websites; I can build great websites…they look good, they work well, they do the thing; but what I realized was that websites don’t generate sales. It used to be that you could just put a website up and there were so few that if someone needed something, and you had it, they would buy it from you! But the Internet had *exploded* in the last few years with things like Facebook, and Amazon and Ebay and simply HAVING a website was no longer enough.And that’s when I learned about ClickFunnels.ClickFunnels (The Solution)20:37 Topher: I had talked to this recruiter in Dallas and he sent me a job opportunity with this weird company in Boise, Idaho. And he was like, "Yeah; they do something with the internet; and you know Ruby on Rails, so I thought it might be a good fit."And I started looking at this company; and I saw a few of the videos from Russell, and the light bulb went off in my head. And I was like; these guys are doing something right. They've got it figured out! They know, “Websites don’t sell, but funnels do!" And they had this ad, "Ditch your website, build a funnel!” And this really resonated with me.And I realized; THAT is where I needed to be right then!I knew the technical stuff, I knew the programming; I could do all of that stuff. If I could get with this company, and learn how to do the marketing; I knew that I could go a lot farther in my life.Because, I don't want to work for somebody for the rest of my life, even though they pay well, I don't want to work for somebody else. I don't want to have a boss! I want to be my own boss.And so, I started looking into them and I was like, I really want this job, and so I did everything that I could to prepare. And I got the interview setup with Ryan Montgomery, he's the CTO and he's like, "Yeah, so this first interview is to see if you're cool and if we'd like to work with you." And I'm like, okay, awesome!So, THANK GOD that I had gone to San Francisco and later I had gone over to Google's headquarters because those experiences pushed me way outside my comfort zone and helped me to be WAY less awkward. So, I was a lot better at that point and Ryan was like, “Yeah; you seem great. Let’s do a technical interview.”And so normally, I don't know if any of you have ever been through a job interview process like this, but normally, once they like you in the first interview they schedule the next one and it's like a few days later. And then maybe a couple of days after that, they do a third interview and then like a couple of weeks later, you find out, right?Well, they setup the technical interview for the next day. And I was like, okay, cool. And I studied as best as I could for 24 hours or whatever. And he said, "So here's the thing, we don't do normal technical interviews, we're not going to ask you a bunch of questions. We just want to see how you code. So I'm going to give you a problem and I want to watch you solve it. And use code to solve it, and write some unit tests, but I want to watch how you do it. So walk me through it, okay? Don't just sit there and program it, but tell me why you're thinking about the things you're doing and what problems are you running into?"And that was mind blowing to me! This was the best I have ever had, because that's what I excel at! You give me a problem and tell me, "I need you to solve this." I can sit down and figure it out! I don't care what it is, I can make it happen.And so thankfully I did really pretty well, and Ryan was like, "Yeah; you know your stuff...we like you and we'll get back to you."And so I thought this was going to be like another week or two before they got back to me with a decision. And like, literally, later that SAME NIGHT, my recruiter called me and was like “Congratulations! They want to hire you and I negotiated this salary.” And my jaw was like..."Uh...what?! Oh my god, yes! Absolutely!" It was a great salary and they have great benefits and it seemed like such an awesome company. And after being here for almost two years, it is an absolutely amazing company to work for.The Plan24:02 Topher: So, I got into this, and I’ve been working for them for like a year and a half, and I've learned quite a bit; and I know the technicalities of what a funnel is and what pages are and how to build them in the editor, but I still didn't know all of the secrets and understand how exactly does a funnel help you verses a regular website.And so it was actually a couple of weeks ago that they launched this thing called the One Funnel Away Challenge; where the goal is that you’re only One Funnel Away from your dream life!And so I decided that I really wanted to do that.And the thing that really pushed me towards this was, about this time, a good friend of mine owned his own business doing lawn care and I built his website. He was a good friend of mine. And it was going okay but at one point, I get this letter from him in the mail. And I had literally talked to him like 2 or 3 days before about how his company was going and he told me he was struggling a little bit, but I didn't think it was quite this bad.And I get this letter in the mail from him saying, "Hey guys, really appreciate your business, but I just can't keep doing this. We're not profitable, we're not making money, and I'm going to have to do something else." And it was really sad, he went to another lawn care company in town just as an employee and I'm super glad that he had somewhere to go, and it's been pretty good for his family, but guys, seriously, I felt like a failure...I built his website to try and help him grow his business, and I had learned these things from ClickFunnels about how to do it better, and it still didn't help. I just didn't understand how to sell; I didn't understand how to help him.So when this One Funnel Away Challenge came out that experience of that failure really drove me to do this challenge, and to try to do it to the best of my ability. And so I've been doing it, I've been staying up until like 2:00 or 3:00 in the morning sometimes doing this challenge. Every night, because I don't want to have that same experience again.And so I've been doing this challenge, and guys, it is absolutely incredible! I learned so much in the first 3 days, which is like the pre-mission stuff, just getting you ready for all of the training that you're about to go through. I learned so much in the 3 days that it was absolutely worth the price I paid for it.And then every single day gives you sooo much more value and sooo much more insight into this! I just cannot believe that it is sooo cheap to be able to do this. I'm so glad that I did it and I signed up for it!The Funnel Before Funnels26:50 Topher: So I was like two weeks into this challenge and I had already scheduled to go out to my granddad's house, he lives out in the Dallas area; it's like a 4 hour drive. So I drove out there, I left my wife and kids at home, and I went up there to finish this website for him that I started like 2 years ago before I even started at ClickFunnels.And I’m telling him all about funnels, and I'm trying to explain it to him, why it's great and all of the things that I've learned in this challenge and I'm looking at him, and he's older, he's almost 90. And he's just kinda sitting there and I feel like his eyes are just glazing over. And I get done talking and telling him about the idea of a Front-end Funnel and he looks at me. And I’m expecting him to say something like, “Well I don’t know about all that grandson.” Because that is his phrase every time there is something he doesn't understand.But instead, he looks at me and says, “Well that sounds just like what I did for Garrett Electronics back in 1971…” and I’m like, “What?!…DO TELL!” How did you build a funnel nearly 50 years ago before the Internet even existed?And he tells me this awesome story about this guy named Charles Garrett that sold metal detectors (which my granddad helped build; he was an engineer) and he was having trouble selling them, so he called my granddad. And back in those days, the way it worked was they would put these ads in newspapers or magazines or billboards or wherever and say, “We’re Garrett Electronics. We sell metal detectors. If you’d like a copy of our catalog, send a letter to this address and we’ll send you one!”So my granddad goes in to their office one day, and he sees the secretary typing up a bunch of address labels for this catalog. I think her name was Becky. And as she’s typing them, on her type writer, she’s using special paper to make a carbon copy so that they can keep a copy, and have the name and address of the person who ordered the catalog.So my granddad see this and he is like, “Great; I love that you're keeping these! What do you do with them?” And Becky says, “Well I put them over her to the side.” And he’s like, “Okay…but what do you DO with them.” And she says, “Well…I put them over here in this closet.” And my granddad is confused and is like, okay…and he goes over and he opens this closet and there’s this gigantic stack of carbon copy papers up to his waist with every person who has ever ordered a catalog from them!And he’s like…Okay, I can use this…So Charles Garrett was really big into treasure hunting; that’s kinda why he got into metal detectors. And he wrote this book called Treasure Hunting For Fun and Profit, by Charles Garrett. And he was trying to sell them just to get his name out. Because he wanted people to know who he was and share his passion about treasure hunting. So my granddad said, “Hey Charlie; how much does it cost you to publish that book.” And remember, this was 1971, a long time ago, and Charles apparently had his own publishing company just for the book, so he said, “Oh I don’t know, it’s about $0.59.” So my granddad thought for a minute and said, “What if I could get you $1 for those books. Would you take it?”And he said, “Sure!” He wasn’t trying to make money, he was just trying to get his name out there.And so my granddad went back and he got a bunch of envelopes & stamps and he printed a bunch of these cards. And on these cards, he had two checkboxes. And it said, “If you want a copy of Treasure Hunting For Fun and Profit by Charles Garrett; please enclose $1, check this box and fill out your address. The other checkbox: if you don’t want the book, but want to still be on our mailing list; check this box.”And he sent these out to everyone who had ever ordered a catalog from Garrett Electronics.And for WEEKS…they got back these stacks of letters in the mail with $1 enclosed. And it wasn’t much money, they didn't really make any money on it, but it covered the cost of the book, and it covered the cost of the envelopes and it covered the cost of the stamps. And it covered his advertising.And the next time that they went to sell a metal detector, like they had a new model to sell, they sent it first to all of those people who had bought a book or wanted to be on the mailing list, and 20% of the people bought the metal detector! They had a 20% conversion rate because they KNEW who to target with their special offer!That is exactly what a front-end funnel is! And as my granddad was telling this story, I was like, HOLY CRAP that is exactly it! That makes so much sense! And hearing his story really solidified it in my head so that I knew how this was going to work online.Y’all, Garrett Electronics, I went and looked them up. They are still in business today and they still sells metal detectors nearly 50 years later.And I realized, THAT…is the power of a funnel. The power of a funnel isn't just to make you money, it grew his business to the point where he was able to pass it down to his children and his grandchildren. I think his granddaughters run it now. It changed their family, it gave them an opportunity for wealth and hard work and for doing something.Where I'm Headed32:10 Topher: And what I love about this is, that worked 50 years ago, right, but the Internet has just made this SOOO much easier, right! You have an almost unlimited audience now and you don’t have to have physical addresses or send out mailings. It costs like 1/100th of a cent to send an email these days and Facebook ads are pretty cheap so that you don't have to spend a lot of money to get started.So you can prove that your funnel is working. Put in like $1 or $2 into advertising and see if you get $1 or $2 out. If not, then tweak your funnel a little bit. And once you know that for ever $1 you put in, you get like $1.10 out, you can start putting $2, and $5 and $10 and $100 and however much you want because you know that it's going to convert, and make you money; at least enough to cover your advertising cost.And that is what we've been learning about the last few weeks in the One Funnel Away Challenge and what I wanted to share with you guys.And so this challenge, and this story from my granddad, have absolutely convinced me that funnels are the key and I just have to figure out how to use them to unlock my potential wealth, which in this day and age because of the Internet, is absolutely astounding!And I still want to help people. And the best way I know how to help people is helping them build funnels. And so I'm going to learn how to build funnels, and I'm going to help people build their own.But the other way that I can help people is by sharing my successes and my failures and my experiences, in particular, with this One Funnel Away Challenge and what I'm learning. Because I want to build a business, just like Garrett Electronics, that I can pass down to my kids in 50 years, or 25, and down to their kids in 50 years and build something for future generations. And help other people to do the same.So, guys, thanks for listening; that’s why I started the challenge, and why I have started this podcast and my site how2funnel.com so that I can share everything that I learn with all you and help you succeed!I hope that you guys enjoyed this; I hope that my story has shed some light on the possibilities, and I hope and pray that I can serve you in the future and help you, just like my granddad helped Garrett Electronics almost 50 years ago.Thanks you guys so much, thanks for listening, and have a GREAT night![Upbeat Outro Music]34:51 Topher: If you liked this episode of the How 2 Funnel Podcast, get subscribed; checkout my website how2funnel.com for more info and join our How 2 Funnel community of Facebook so you can tag along on this incredible journey with me.[Music Fades Out]