088: Hacking your way to media coverage

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Beers, Blokes and Business - blokes drinking beer talking business

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Samma (aka Steve Sammartino) has a great track record of getting mainstream press coverage for himself and his companies. Here is what we learned from this podcast Samma's never fail formula for getting press Importance of having several angles Don't fall in love with your story Start small, home runs come later Know your Gaddie Pitch Keep the momentum up Don't forget to follow up after press coverage Some insights & links from this podcast Listen to these episodes on media and press coverage: Trevor Young - PR Warrior  David Meerman Scott talks about News Jacking Valerie Khoo on power to tell your story David Brim on Tomcar Nathan Huppatz on his eBay background Samma getting some press on ABC's The Business David Brim getting some press when Aussie dollar tanks Nathan Huppatz on The Project iTunes reviews - 79 listeners have left an iTunes review for the podcast - THANK YOU read them all here  Got a question? Tweet the Blokes or  @BeersBlokesBiz The beer was Spearhead Pale Ale from Cricketer's Arms Let us know in the comments or on Twitter @BeersBlokesBiz or on Facebook with your opinion. Nice work Huppy, now available in GIF form https://twitter.com/BeersBlokesBiz/status/639652023596552192 https://twitter.com/ScottKilmartin/status/639414981008556032 https://twitter.com/AustralianMade/status/636403979006660608 Connect with these Blokes The blokes on this podcast were: @seancallanan from Sports Geek and SeanCallanan.com, and Sports Geek Podcast @sammartino known for Startup Blog and The Great Fragmentation book Thanks for review Great Business Podcast; Why? Well read this BBB is a good mix of authenticity, sound business advice, great guests, all combined in a relaxed atmosphere! Those sharing their stories have “been there, done that”, so if you are some kind of an entrepreneur, you would love that! To be completely Oz, BBB should be called BBBBBQ: Beers, Blokes, Business around a BBQ, no? philippemelbourne Join the BBB Army Are you on Facebook?  Like BBB here and join the BBB Army Facebook group to chat with guests and listeners. Download episode below but we'd prefer you to subscribe in iTunes, Stitcher, Soundcloud or this feed if you don't use iTunes. Don't forget you can get these show notes via email subscription. Click Here to BBB via email Let us know your thoughts in the comments