The Aroma Wheel was invented in 1990 to help consumers get in touch with their senses to understand describing the smell of wine. Her extensive work with one of the largest soda manufacturers in this field has primed her to go on her own and build a program around the very subject. Have a listen.

Wine Talks with Paul Kalemkiarian

Heard of the Aroma Wheel? Meet Isabelle Lesschaeve, Sensory Scientist.

All you knew about wine is about to bust wide open….we are going to talk about what really happens in the wine business and I’'m taking no prisoners... I am your host Paul Kalemkiarian 2nd generation owner of the Original Wine of the Month Club; and I am somewhere north of 100,000 wines tasted. How is it that Groupon can sell 12 bottles for $60 and the wines be good? How do you start a winery anyway and lose money? What are 'natural wines' ? And is a screwcap really better than a cork? And sometimes I have to pick a wine at the store by the label and the price...and I get screwed. Subscribe now and prepare to be enlightened.

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Wine Talks with Paul Kalemkiarian