Business
“The Freedom of operating your own website" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #266 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://wpengine.com/ https://wpsuperhost.com/ 00:06— Our Technique this week is; “The Freedom of operating your own site" 00:18 — News and Show Review CoHosts Dean Schmit Melissa Kavanagh Adele Gutman Stuart Butler Holly Zoba Del Ross Show Notes 00:01 — Remembering where we were 19 years ago 00:19 — Fuel travel sentiment study review — 50% have travels since the pandemic has started 00:29 — 30% of current travel is a last minute trip 00:31 — vast majority of travelers are staying at traditional hotels 00:33 — being aware of local availability is a high reason to decide to travel 00:41 — 70% want to hear about local restaurants status while only 30% got that info 00:43 — less likely to not travel if a mask ordinance was in force locally 00:47 — $3% of youth would be less likely to travel with a mask ordinance in place 00:48 — 84% of people are willing to travel 00:49 — Top three reason forgot traveling 00:50 — 50% are likely to travel in the next 30 days 00:52 — if your within one hour of travel you have a 60% likelihood of traveler interest 01:00 — A large majority of people want to travel to a 'small town’ rather than a big city 01:08 — Transient RevPAR was down -40.7% (occupancy -34.0%, ADR -10.1%), while Group RevPAR was down -79.3% (occupancy -70.5%, ADR -30.0%) Group RevPAR decline improved this week for the sixth time in seven weeks; -91.5%, -90.1%, -87.4%, -84.6%, -82.5%, -85.4%, -80.1%, -79.3% vs. prior year over the past eight weeks 01:20 — Review of Del’s breakeven RevPar 01:25 — discussion about zero based budget and what we have learned from our current circumstances — 51.6% hotel amp;loyee’s have returned to work 01:54 — Metasearch in todays environment 02:11 — Show ends Breaking out of the silo: How hotels can redefine commercial success https://www.phocuswire.com/hotels-redefine-commercial-success Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 38 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!