Miscellaneous
The demand for personalized services by “connected consumers” has led most marketing professionals to adopt a new outlook of advancing their goals with the tools on hand while taking on the role of “chief silo-buster.” On this week’s episode, we speak with David Berkowitz, the head of Serial Marketer, a consultancy focused on branding, product marketing, demand generation, and more. Among other things, we’ll be exploring the idea of how the CMO role has become a “hybrid” job that combines elements of marketing and technology seamlessly. While those roles are often at odds in terms of approach and incentives, Berkowitz discusses why brands need a clearer cross-functional position that breaks down walls between marketing skill sets and job descriptions. Plus: Lauryn Chamberlain explains what brands need to know about "micro-experiences."