Business
In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler chat with Annette Kaitinis.Annette co-founded Scoot Boot in 2015. The company are business leaders in hoof boot technology for horses and they have become the boot of choice for the majority of riders and are by far the best performing boot on the market.Scoot Boot commenced its operations in a large shed on a rural property just out of Hobart, Tasmania. After 3 years in this rural setting Scoot Boot outgrew its home and moved into a new warehouse in Cambridge Park close to the Hobart Airport.In this episode we cover:Annette spent 18 years practising law in Melbourne.Moving back to Hobart, and with a love of horses, Annette wanted to start an eCommerce store so joined forces with her old farrier, Dave McDonald and Scoot Boots was born.The day Scoot Boots started trading regionally they went Global.Being a business owner based regionally they feel advantaged. They don’t face the same challenges one would in a city.The personal benefit of living and operating a global business rurally is unique.Scoot Boots are now available at 500 stockists worldwide.One of Annette’s business highlights is when the horses patrolling at the Super Bowl were wearing Scoot Boots doing line dancing.2020 will be the year they ramp up operations and production.Scoot Boots is the only Australian business that manufactures this product.Annette’s advice when starting a new business is to employ a marketer (cough cough Mel and Cath just both happen to be just that) to market your product to the local community.Build a network of other business owners and entrepreneurs around you. As small business ownership can be a lonely road.Links mentioned in the showScoot Boots WebsiteScoot Boots FacebookScoot Boots InstagramRegional Roar WebsiteRegional Roar FacebookRegional Roar Instagram