How data can inform brand and marketing decisions amidst COVID-19

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Uncovering Aha! | Data-Savvy Brand Strategy

Business


Navigating your marketing plan and brand response during this COVID-19-generated pandemic is no easy feat to say the least. In this episode, Callahan’s chief strategy officer Jan-Eric Anderson and head of data Zack Pike discuss how to use data from health organizations and make informed business decisions about how best to navigate the coronavirus’ effect on commerce and community.