How details can ruin your ads

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A very common piece of feedback we get from our clients is to add more information, add details.Usually it's coming from a very good place. It's coming from a place of not wanting the audience to feel left out and removing any ambiguity to make a very clear and comprehendible ad.And while that sounds, and it can actually feel, like it's less risky, adding all those details is actually riskier and it's usually not a good idea.