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As shoppers increasingly look to virtual shopping platforms how do mainstreets remain or regain relevance? In large part, it's a technology issue and also an issue of generational sensibilities. Boomers are increasingly online. Millenials have always been online. Brick and mortar retailers work to grab their attention in ways that allow them to prosper and hope they won't have to cyclically spend big bucks resetting themselves to keep up. This week on The City Voice Podcast my conversation is with City of West Palm Beach Director of Economic Development Chris Roog. SPOILER ALERT: We don't solve all these challenges. However, we do explore a creative new effort called 12x12 (12 for 12). The idea was awarded financial support by the John S. and James L. Knight Foundation. It's a competition for fledgling new businesses that have a great idea and looking for a way to get it off the ground. So if you have had a great idea, product, service...or whatever this podcast is for you. SHOW LINKS WHAT IS  12x12 I have a great service, product or whatever! How do I apply??? Thanks for listening to the City Voice Podcast! Don't forget to click to subscribe. It's Free!!