Business
Chad Colemen, the VP of Brand Partnerships & Digital Engagement at Dude Perfect, joins the Social Pros podcast to discuss the dynamics of brand partnerships and how to discover what works and what doesn’t. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Chad Colemen, the VP of Brand Partnerships & Digital Engagement at Dude Perfect, is on the Social Pros podcast to share the ins and outs of forming and maintaining brand partnerships. As a fan of golf and a proficient digital marketer, Chad admits that he’s landed his dream job. However, it’s every bit a job as the next role. It’s not all trick shots and hanging with the Dudes for him. He juggles a number of behind-the-scenes duties, including managing all the brand partnerships that come their way. Chad offers a peek behind the curtains at how Dude Perfect picks brand partners and what goals need to align before the partnership is considered successful. He also paints a vivid picture of what the wrong partnership looks like and how partner expectations have evolved with the success of Dude Perfect. In This Episode: 7:04 - What the Dude Perfect’s creative process looks like 13:31 - Chad’s description of a typical week at Dude Perfect 15:31 - Chad’s elevator pitch for his job role at Dude Perfect 17:21 - How Chad’s role has evolved with over the years 23:24 - How Dude Perfect vets brand partnerships 26:49 - How advertiser expectations have changed with the success of Dude Perfect 30:49 - Why embedded marketing messages work better Dude Perfect 39:14 - How Dude Perfect manages varying social media algorithms 45:44 - Chad’s top tip for people looking to be social pros Resources Get the new State of Marketing report for free from Salesforce Chad Coleman’s Twitter Dude Perfect’s Twitter Visit SocialPros.com for more insights from your favorite social media marketers.