Business
If Emma Cohen and her collapsible, reusable straws sound familiar, you probably caught her appearance on the TV show “Shark Tank.” After a successful Kickstarter campaign, Emma stood face-to-face with sharks Mark Cuban and Mr. Wonderful himself, Kevin O’Leary, to try to secure an investment. And not only did Emma field multiple offers from the sharks … she actually turned them down! On today’s episode, recorded live at the 6th Annual CEO Coaching International Summit held in Santa Monica, CA, Emma Cohen and her coach, Chris Larkins, discuss where she got the courage to make such a difficult call and stand her ground against the sharks. Fans of “Shark Tank” are going to enjoy Emma’s behind-the-scenes peek at how the show really works. But the lessons Emma learned are going to help all entrepreneurs who are fine-tuning their pitches and deciding how much an injection of much-needed cash is really worth.