Business
Gönül is the CEO of Global Victoria, a government organisation that assists Victorian businesses in their global journey. Gönül‘s passion for innovation and vast experience with cross-cultural communications means that both she and her teams truly understand the challenges that businesses face in foreign markets. Unlike traditional government departments, Global Victoria’s passion for innovation and deep understanding of global markets and trends, have positioned themselves as the go-to agency for any Victorian organisation looking export. With over 200 staff and 22 offices around the world, Global Vic’s vision is to put Victorian businesses on the global stage and empower them to not only deliver world-class products and services but to drive innovation for the future of Victoria. Episode Highlights: The change from Trade Victoria to Global Victoria [2:46] What is Global Victoria and how do they help Victorian businesses in their export journeys? [3:27] The importance of globalisation in SME sustainability [6:19] How Global Victoria remains relevant in a fast-moving, high tech economy [8:35] Service export, the fastest-growing export segment in Australia [10:27] Victoria and Australia’s technology export strengths, MedTech and Biotech [11:55] Retail export in Victoria – how local retail is competing on the global stage [13:32] Exporting to China, how Global Victoria champions success for Victorian businesses looking to export to China [16:07] Gönül’s favourite city/country [20:32] The team at Global Victoria and the innovative culture that makes them unique as a government department [22:13] Gönül’s personal strategies for success [24:37] Gönül’s book recommendation [26:31] Book Recommendation: Meditations of Marcus Aurelius Additional Resources: Global Victoria’s Website: global.vic.gov.au Gönül Serbest: LinkedIn