Episode 4 of this digital marketing podcast focuses on the four things you need to know about Google Analytics! Learn what it is, how it works, and how it can make you more money.

Demystifying the Dark Arts: A Digital Marketing Podcast

How Google Analytics Works

Ever wondered what SEO stood for but was too nervous to ask? Want to convince your boss to install Google Analytics on your website but don’t have a good argument for it? Need to learn more about creating content for your social channels but don’t know where to start? Welcome to Demystifying the Dark Arts – a podcast series produced by FULLER Brand + Communication that’s all about making digital marketing accessible and fun, for anyone wanting to learn a little more about the digital world. Hosted by Digital Strategist, Matilda Rutter, and Digital Content Producer, Kate Fuller, you’ll learn all about the ins-and-outs of digital marketing and how to make the most of digital platforms when marketing your business, brand, event, or product online.

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Demystifying the Dark Arts: A Digital Marketing Podcast