How Hinge Muted The Gamification Of Dating

How Hinge Muted The Gamification Of Dating

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When dating app Hinge shifted its platform to mobile and adopted the swipe feature along with other apps like Tinder, its customer base soared along with its valuation. But as hookup culture gripped the Millennial demographic, founder Justin McLeod realized Hinge's new customer experience was working against its mission of helping people find lasting and fulfilling relationships. Relationship expert Dr. Monica O'Neal outlines the rapidly changing...
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When dating app Hinge shifted its platform to mobile and adopted the swipe feature along with other apps like Tinder, its customer base soared along with its valuation. But as hookup culture gripped the Millennial demographic, founder Justin McLeod realized Hinge's new customer experience was working against its mission of helping people find lasting and fulfilling relationships. Relationship expert Dr. Monica O'Neal outlines the rapidly changing...
Read More