Arts
One of the first questions people have about Facebook ads is “how much should I spend?”In today’s episode of Scaling to Freedom, I’m guiding you through budgeting for Facebook ads depending on your campaign type and goals. We’re chatting all about setting measurable goals while giving room for you to test and refine them, especially if you’re running Facebook ads for the first time.We’ll also discuss selecting a benchmark cost per lead depending on your goals, how pricing works depending on the action you want your customers to take, and the minimum you should spend on your ads depending on your campaign type.If you find budgeting for Facebook ads overwhelming, this episode is for you. Tune in and take notes as I walk you through the process one step at a time.Here’s a closer look at what I discuss in this episode:What are your goals with Facebook adsTesting your goals and refining themChoosing a benchmark cost per lead depending on your goalsSmaller actions and smaller costsA rough guideline to figuring out your ad spendHaving proper expectations and room for improvementGiving Facebook what they need to optimize your adsThe most common types of campaigns and their corresponding budgetsResources:Freebie: https://christinabernhard.com/freebieWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels