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How a Blogger Uses Pinterest to Boost His Following Welcome to the final episode of our Blogger Breakthroughs series. Today we share a story from Rowan Sims, Digital Photography School writer and ProBlogger podcast listener. Rowan's also a landscape and travel photographer who uses his blog to teach readers how to improve their photography, as well as share his photo adventures and location guides. The biggest challenges he faced with blogging were being inconsistent and not attracting the right audience. So he switched his blog's focus from just sharing photography to teaching it as well. He's also written some guest posts. Don’t underestimate the power of guest blogging. It’s about more than just link building. Another breakthrough for Rowan was discovering the power of Pinterest. It’s become Rowan’s largest source of referral traffic. Rowan has used various tools and social media sites to promote his photography, but Pinterest needed a different approach and was a steep learning curve. No matter what your niche is, Rowan has suggestions on how to optimize Pinterest for best results: Set up a Pinterest business account and review your Pinterest insights/analytics to know what’s working and help identify your target audience Create attractive pins Use Tailwind to drip feed pins and create tribes Pinterest is one option, but experiment with different platforms to figure out what works best for you. Rowan’s blogging breakthroughs have not only helped increase his traffic, but has brought him the right traffic. People are genuinely interested in what he has to say and share. Links and Resources for How Rowan Grew His Pinterest Following to More Than 300,000 in Two Months: Rowan Sims Pinterest for Photographers - The Ultimate Guide 2018 Canva Tailwind Pinterest Digital Photography School Podcast Motor Further Listening PB 037: Grow Traffic to Your Blog Through Guest Posting and Creating Content for other Blogs, Forums, Media and Events The Rowse Report Podcast Courses Starting a Blog ProBlogger Pro – 31 Days to Build a Better Blog Join our Facebook group Full Transcript Expand to view full transcript Compress to smaller transcript view Darren: Hey there and welcome to episode 269 of the ProBlogger podcast. My name is Darren Rowse. I’m the founder of ProBlogger which started out as a blog with lots of blog tips and has become a blog, a podcast, ebooks, courses, and a job board as well to help bloggers to find jobs. There’s a lot on ProBlogger. You can check it all out at problogger.com where we really are about trying to help bloggers to monetize their blogs. Today is the final episode in our blogger breakthrough series. We may do this again in the future because I’ve had a lot of really great feedback on the stories that we’ve been featuring. I’m going to get back to a noble flow of things next week. But today, I want to share with you a story from Rowan Sims. Rowan actually is a writer over on Digital Photography School. I didn’t realize he was also a listener of this podcast. You hear at the end, he worked his way back through all of the archives of the podcast—all 269 episodes. He may be up there as one of the most avid listeners of the podcast. He submitted his story of how he grew his blog. He took his blog from fairly inconsistent blogging, he switched his focus, and he shares two strategies that he used to help grow his traffic particularly Pinterest. He gives some good tips on driving traffic with Pinterest as well. He actually submitted a short 4 ½-minute story and then I asked him to submit a few more tips so you will a bit of a change in the audio—that’s kind of part two coming in halfway along where he gets to be a bit more practical about Pinterest. Before I introduce you or put Rowan onto you,