In this episode of the Metrics & Chill podcast, Mike Donnelly, founder and CEO at Seventh Sense, talked about the right way to measure and improve one important email marketing metric: active audience with email.

Ground Up

How Seventh Sense Improved their Active Audience Rate by 17%

Ground Up is a podcast about growth, except without all the numbers. Here, we tell the stories of everything behind the numbers––the ideas, habits, and disciplines of some of the smartest marketers and business owners we know.

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Ground Up