Education
From living on food stamps to making $750,000 in sales her first year, Rachel Nilsson the founder of RAGS, shares what she’s done to build a unique, edgy brand and culture with her customers and employees. Rachel has a smart way of bringing in the right people into her groups and organization that you may want to adopt. You will also hear a story about how she was able to land a massive account with Nordstrom and why saying no at first created greater success. At the end of the podcast Colby interviews Bentley Wilson, a Tangible student who is the founder of Halton Gear and who recently finished a successful Kickstarter, and is now launching his brand on other platforms. Links and Resources from this Episode Connect with Rachel Nilsson https://www.linkedin.com/in/rachel-nilsson-09184a120/ https://tangibleschool.com/ Show Notes Talking about the starting days of RAGS - 0:58 Confidence is key - 1:57 Do the extra work - 2:43 The balance of working and being a mom - 4:35 Advice for new founders - 7:27 Why you have to be confident about the brand - 8:52 Turning points of Rachel's success - 11:46 The Nordstrom story - 12:32 Talking about culture in the workspace - 17:17 What principles to apply in business - 19:19 Creating the culture for your people - 22:42 Defining RAGS in culture: "No Drama" - 26:30 Having a good and solid team - 28:20 Student story: Bentley Wilson of Halton Gear - 30:25 The process of making a product - 32:27 Why marketing is difficult - 32:50 How the Tangible School is helping Bentley with E-commerce - 33:00