Business
This episode of the Care Home PR And Marketing podcast features Tobi Alli-Usman of Smooth Digital. In this episode we delve into: * What you must do when a family gets to your website or landing page via adverts such as Google pay per click - and you want families to take an action to convert them into a resident. * What your online landing page from an advert should look like by using the correct text, video and images * Why you should convey the USP of your care homes, and show how during Covid residents are being kept safe * How to build ‘lead triggers’ into landing pages so families actually get in touch! * How, why, and when you should embed form submission boxes and options to download brochures. * Why ALL these lead triggers should be on 1 landing page. * How, by increasing the rate of a family member getting in touch, you're reducing your cost per inquiry. * Why for care and nursing homes you should be aiming for a 3% "click to lead" rate.