Business
People want to feel a sense of belonging. They like to be a part of something. Brands who tell a story that invites people in and offer a solution to a problem (versus just talking about themselves and what they offer) are more memorable, referable and create a sense of loyalty for all involved. Today on the Real Food Brands Podcast, host and food & bev Brand Strategist Katie Mleziva chats with Anna Bradshaw, a conversion copywriter specializing in brand story and ecommerce marketing for independent CPG brands. In this episode, we talk about how to create a brand story that makes a connection with your consumers and other stakeholders. We are going to help you figure out how to set up the problem, explain why you’re the solution, and play up the outcome of using your products. In This Episode: What is conversion copywriting and how can it help you? Why customer research is at the core. How to be clear about your brand story. When the StoryBrand framework is useful, and when it’s not. How to get past common roadblocks. Why it’s important to look past solutions and focus on outcomes. Where to communicate your brand story. How to strike a balance in your customer communications. Resources: Anna Bradshaw @Anna_K_Bradshaw on Instagram Connect with Anna on LinkedIn Connect with Katie on LinkedIn Real Food Brands Brand Checkup Scorecard Real Food Brands Marketing Roundtable Facebook Group Real Food Brands website