Business
Why is emotion so important in the sales process? Things like the quality of the product you sell, the history and size of your company, your reputation, and all the facts and figures are worthless if you can't get the buyer emotionally excited about the product you sell. So, how do we create emotion so your customer will pull the trigger right away? Frank Farmer shares some excellent tips and examples on how you can help homeowners realize the value of the products and services you offer with emotion.Let’s Be Frank is sponsored by Isaiah Industries, a leading manufacturer of specialty residential metal roofing. We sell our various aluminum, steel, and copper shingle, shake, tile, and slate profiles through leading home improvement contractors throughout North America and beyond. You can learn more about our various brands and products at isaiahindustries.com.American Metal Roofs is a leading specialty metal roofing contractor in Flint, Michigan. With over 20 years of experience, Frank Farmer, President of American Metal Roofs, has continued to lead the industry with his valuable insights on how to run a successful metal roofing business. Frank, along with Jim Anderson, Marketing Director of American Metal Roofs, graciously share their systems and processes for success knowing that a rising tide raises all ships. Visit AmericanMetalRoofs.com to learn more about Frank and his team or check out Metal Roofing Consults if you’re interested in additional training that Frank offers. Looking to join a group of likeminded individuals trying to grow their business? We have two Facebook Groups, Metal Roof Marketing & Sales and Metal Roof Installers, both full of productive information and conversations that you can learn from.