Business
In this episode Emilia Chagas, co-founder & CEO of Growthhackers Workflow (formerly known as Contentools.com which is a content marketing platform that helps marketing teams plan, create, distribute and analyze online content) shares how you are best able to drive growth with a proven content marketing strategy. Insights she shares include: How to match content with revenue or actual salesThe content challenge that most businesses faceWhat content managers, relationship managers or partnership managers have in commonThe essential elements for a content marketing strategyHow to map out what content we already have in place to maximise the reach and engagement with your target audienceHow to bring a growth mindset to content creation and content marketingGood tools to automate content marketingHow to maintain the consistency and quality of content for the long termIs there a role for episodic contentand much much more