Business
The world has finally woken up to the reality that work, as we know it, is shifting and you are wondering how to edit your LinkedIn profile. It's amazing to be alive at a time when the standard 9-5 jobs are being questioned. When employees are demanding more flexibility from their employers. The dream of a cushy corner office is a thing of the past. Employers and business owners are finally realising that everything that employees have been demanding for years is truly possible. So, as an employee, contractor, freelancer or small business owner you want to make the most of your LinkedIn profile. You are wondering what you should write now. How to improve your LinkedIn profile to attract to right employers or clients. What needs to happen to stand out from the crowd. Is it possible to list a side hustle as well as your current job title? In this post, you'll learn the different sections of LinkedIn and how to edit them to attract the right leads to your profile. About LinkedIn If you are one of my regular readers or listeners you'll understand the importance of looking at the history or background of social media platforms. Did you know that LinkedIn is a professional networking site that launched as a company back in 2003? It feels like it was always there as a company but it is only older than Facebook by 1 year. There are around 750 million registered users of the LinkedIn platform across 200 countries. What's even more interesting is that the key revenue generator of LinkedIn is selling information about its LinkedIn members. Earlier this year I also created a resource about Facebook and its revenue generation. You can take a look at how Facebook generates 28.5 billion dollars here. The sad truth is that LinkedIn became a subsidiary of Microsoft back in 2016. In case you are wondering how much revenue LinkedIn generates it is 10 billion dollars a year. There are over 20,000 people working at LinkedIn and their IPO occurred back in January 2011. LinkedIn Sections So, let's spend some time looking at the various sections in your personal profile on LinkedIn. There are several sections that make up your profile page. Top Section At the very top of your profile, you'll have the following details. NameTitle/roleCurrent companyCountryTotal ConnectionsBannerLinkedIn Profile picture As you can see in the above image all of these items are essential in order to paint a picture or tell a story about yourself. About The about section or LinkedIn summary gives your potential employer or client some more information about you. It is also a great place to talk about what you can bring to the table and the results you achieved for your clients. Remember that this is only a summary of your skills. Work Experience The next section is about your actual projects at each company or client where you executed tasks in order to achieve goals. You can think of it as the sections of a real resume or curriculum vitae listed in reverse chronological order. Featured If you are a blogger you'll understand the idea behind the featured section. It basically allows you to highlight important aspects of your professional career. I like to use the featured section to share blog posts, articles, testimonials, etc. Recent Activity There's even a section that showcases all of your recent activity which is great if someone wants to see if you are active on LinkedIn. Recent activity includes anything that you published, commented on or shared across LinkedIn. Licenses and Certifications Another area that you may find useful is displaying a list of your licenses and certifications. This is especially great if they are relevant and will help you get the next job or acquire a new client. Education Of course, having a list of your educational achievements can also be useful because some prospective em...