Business
#113: What Facebook ads strategy are you using to grow your podcast, increase your subscribers, and get more downloads? If you’re a fellow podcaster, Facebook and Instagram ads can certainly help you drive more traffic to your podcast! When you first encounter the Facebook ads world, it can certainly be overwhelming. Maybe you don’t really have a strategy at all. Maybe you have stumbled around the ads manager. Maybe you have even boosted a post! That’s a great start, but a tailored strategy can help you drive higher quality leads to your podcast resulting in more subscribers and downloads! In this episode, I’m sharing the top two strategies I recommend and use with our clients and students when using Facebook ads to help your podcast grow even more. By the end of this episode, you’ll know which strategy I prefer to use and why, which audiences to test and why, and how to test and tweak the three key elements that lead to high-converting Facebook and Instagram ads. You can find all of the links and resources that are mentioned in today’s episode at MonicaLouie.com/113.