Business
#95 - In this podcast episode I chat with Tom Martin about what a YouTube channel should do behind the scenes if it wants to get more views through search and suggested recommendations.Tom's experience working on large YouTube channels for companies like the BBC and advising smaller independent channels has led him to be a leading expert in the technical aspects of YouTube. I brought him back to the podcast to share what really works on YouTube to get more reach, gain more subscribers, and ultimately earn more money through the platform.We discuss how to research keywords for your video titles and tags, how to make sure your other videos show up in the suggested area when someone is watching your videos, how long YouTube videos should be, how frequently you should publish, tips for creating thumbnails, and more.If you have a YouTube channel that isn’t performing how you want it to, this conversation is for you.Chapters / Timestamps0:00 - Introduction1:50 - Tom's Background4:19 - Managing Large Channels11:37 - Recommendations for Small Creators29:19 - Keyword Research36:19 - Best Way to Gain Subscribers37:23 - How Long Your Video Should Be40:03 - How Often You Should Publish a Video46:12 - Making Videos You Want to Make vs What YouTube Wants55:20 - Tom's Current Projects57:32 - YouTube Isn't for EveryoneItems MentionedTom's WebsitePro Channel ManagerMr. Bean YouTube ChannelvidIQTubeBuddyWordtrackerAhrefsYoutube defaultsText ExpanderVideo Insiders PodcastPro Channel Manager Podcast