Business
In this week’s podcast episode I’m speaking to the lovely Jennifer Spivak who is the CEO and founder of an all-female Facebook and Instagram Advertising agency, working with women entrepreneurs to make more money and smash the patriarchy! We talk all about why Jennifer does what she does, ad funnels, building connections with your audience and setting boundaries in your business. KEY TAKEAWAYS COVERED IN THE PODCAST Don’t get too creative with your ads, keep it simple. Send cold audiences to a sales page with all the information they will need. Price qualify to eliminate people who are not your target audience. Tell people who you are and what you do, don’t make it too salesy. It’s okay to put people off your service if they are not the right match for you. Don’t be afraid to have boundaries with your lead generation. Decide what your non-negotiables are - You are the business owner, it is your business. Show your potential customers your credibility, your personality and also your vulnerability. Talk about your story and the lessons you have learnt along the way – relatable to others. We need to build connections. Remarketing to a small audience isn’t too expensive. You don’t have to add value every time you post, you can also talk about you and what you do. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Ads don’t always have to be salesy, give your audience an insight into who they are buying from and show off your personality, because no one else is you! HIGHLIGHTS YOU SIMPLY CAN’T MISS An Introduction to Jennifer – 10:27 Support for domestic violence – 16:20 Ad funnels explained – 25:00 Setting boundaries in your business – 32:45 Email marketing to a cold audience – 44:15 Remarketing – 58:50 Example ad content – 1:04:40 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Join my mailing list (https://teresa-heath-wareing-b3a9.mykajabi.com/newsletter) Check Jennifer out! (https://jenniferspivak.com/) Want the transcript – click here (https://teresaheathwareing.com/wp-content/uploads/2020/09/Podcast-Transcript-136.pdf)