Business
Budget / Expectation $60 k a year in a person vs $60 with an agency Expectation of that resource/budget Strategy Content (Video, Photography, Copy & Design) Placement (Ads, Website, Social) Reporting (online metrics + leads/sales) Experience & Time Experienced in particular areas of marketing Develop your own strategy or Hiring High level Marketer If you have strategy - must train team Depth of creativity, knowledge & experience (you get a whole team not just 1 person) Scalability (On off switch) and scale incrementally. Agency will have skills for each area VS employee will need to be an all rounder (usually less efficient) 100% Outsource Vs Working Alongside Knowing your business & industry inside out Concerns Web Copy Targeting Imagery etc Outsourcing 100% Pro - Don't have to think about it (agency should take ownership) Con - out of sync Working alongside Pro - Marketing will be in sync,up to date & agile (Regular Catch ups) Con - you still need a resource in your team (they may need additional resources too) How to choose an Agency Internal Define key marketing activities. Who currently handles this? How? What areas could be streamlined or improved? Agency Review Meet with Agencies Understand their approach and strategy Usually those that put in the most at the start are the best