Business
Today on the Marketing Scoop Podcast, we’re talking to Austin Rief, co-founder of Morning Brew, a daily email newsletter offering informative and digestible business news from Wall Street to Silicon Valley. In this episode, you’ll hear how the Morning Brew team increased revenue by 5X in just one year, built a strong referral program, and grew to over 2 million newsletter subscribers. Plus, Austin discusses the importance of open rates vs. subscriber numbers (around 1 million unique people open their emails daily!) and building brand awareness simply by providing outstanding content. Guest, Austin Rief https://www.linkedin.com/in/austin-rief/ https://twitter.com/austin_rief https://www.instagram.com/austinrief Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned: Morning Brew’s Website - https://www.morningbrew.com/daily/stories Retail Brew - https://www.morningbrew.com/retail.html Emerging Tech Brew - https://www.morningbrew.com/emerging-tech.html Marketing Brew - https://www.morningbrew.com/marketing.html Morning Brew’s Podcast, Business Casual - https://www.businesscasual.fm/