Business
Last time you learned the key differences between hot, warm and cold leads. Now that you understand the different types of leads, let’s dive deeper into how you can gain more customers if you use the right strategies to convert and create more customer loyalty. We’re identifying where you are in your own sales process and how your marketing efforts can help support you in growing and maximizing those opportunities so that you can get more clients and more sales. Let's dive in! Biggest Takeaways: Most of the time, your cold market is your biggest and broadest audience. Content marketing is a great way to start attracting them. The AIDA method: Awareness, interest, desire, and action. It is about moving people from cold to warm and then warm to hot The definition of a hot lead for our purposes today is somebody who is ready to buy or has made the purchase. You can't just all of a sudden decide to promote only when it's time to sell. People remember how you made them feel. You need to keep moving people forward and you still need to stay connected to those who are not yet ready to move forward. Just train your clients to take action, because the more that you can do that, the easier it becomes for them to actually take action when it comes time for them to buy. People tend to unconsciously select information that supports their views, but ignore those that contradict it. You have to constantly resell your clients that the decision that they made is correct. Highlights: The key differences between three categories of leads that you might study and apply in your business - Episode 76 - [00:50] (Available on: https://www.susanmcvea.com/s1ep76 ) Cold leads in terms of your marketing efforts [01:24] Awareness, Interest, Desire, and Action - The A.I.D.A Method [02:02] content marketing [03:05] It's really important for you to have a really in-depth knowledge about this [04:43] Thinking about marketing efforts focused on cold audience [05:39] Moving people from cold to warm [06:12] A.I.D.A. Method works across all the three categories [07:16] The Moments of Truth [08:35] The Key thing [10:51] The purpose of your content is about identifying people ready to move to the next step [12:05] How do you market to your hot leads? [15:34] Remind them that they have made a good decision [19:49] How to do this without making things overly complicated? (even if you have a small team) [22:24] Sales Mastery Society - An Opportunity to grow your business and yourself as a entrepreneur [24:05] Need consistent leads? Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so you can create a never ending supply of leads. The best part? You can grab yours for a limited time only $7! ?www.susanmcvea.com/consistentleads Sponsored by: Sales Mastery Society: Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4 step framework and repeatable sales system that helps you attract, convert and retain more clients over here. ?? www.salesmasterysociety.com Resources to Help You Master The Sales Game! They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales ? Selling to Her - grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now. 6-Figure Blueprint - With this blueprint, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now. Turn “I Can’t Afford It.” Into “Sign Me Up!” - Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now. Top 5 Secrets To More YES’es - Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream clients. Grab your very own copy and start hearing more YES’es on your sales calls. Join Sell With More Ease: If you're done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open! Send me your burning questions: Send me your questions and I will profile you here on an upcoming show. Find out more about me here: Facebook Facebook Group Instagram Website