How to Market Yourself as a Coach?

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Unlimited Potential Inside

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The boom in the coaching and consulting industry means clients have many choices when choosing the right coach or consultant. To get hired, you need to set yourself apart. You need a unique brand positioning and a strong market presence to attract the right kind of clients. One of the big stumbling blocks I have seen is that most good coaches tend to be humble and 'non-braggy,' so advertising themselves feels unnatural.And the challenge is that no matter how excellent your coaching skills are, you will starve if you don't know how to market your coaching business. Having sales skills and strategies is essential to become a successful coach. That's where when I met Rajesh Nair, I thought he could help bridge that gap. Rajesh is an advertising and marketing professional with over three decades of work experience and has started his coaching journey. He started his career as a Copywriter in 1990 and had stints with Ogilvy, DDB Mudra, and MAA Bozell. He worked on a diverse portfolio of brands during this time, including Bosch, Madura Garments, United Breweries, Welcomgroup, ANZ Bank, Compaq, Henkel, etc. Amongst his international accolades, his work for the Sheraton Towers hotel chain stands out, as it was the first David Ogilvy award to be won by an Indian agency. Rajesh left agency life as a Creative Director and set up his shop in 2005: Headjam Consulting Pvt Ltd. Clients have included Mindtree, Microsoft, Madura Garments, Capillary, Indian Terrain, Wipro, Mphasis, ESPN, and others. The work consists of everything from Brand Consulting and Corporate Identity to Advertising and Print Design. With such a varied and rich experience in Marketing and Coaching, who else can give Coaches better clarity on how to market themselves?Stay tuned!#unlimitedpotentialinside #peakimpactmentorship #coach #marketing #uptalkswithvinit