Business
Learn in detail how to name your brand, product or service. Great for small teams or solopreneurs — anyone who can't or doesn't want to hire a marketing team. Interview with brand strategist and bestselling author, Jeremy Miller. This was recorded recorded before coronavirus hit North America. Everything that he teaches in his book is applicable today. Why? Because if you're pivoting your business, you probably have new products and services you need to name. And this podcast episode will help you with that. Big time. Listen to Crisis Marketing with Jeremy Miller Don't miss Jeremy's take on marketing, branding, and growing your business during COVID-19, https://www.jenmcfarland.com/crisis-marketing/ About Brand New Name (book) Whether you are naming a company, product, service, or even an idea — choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name is a proven, step-by-step process to create an unforgettable brand name. It shows you how to name, or rename, anything. The process is simple and strategic. Anyone can do it! You will discover how names persuade people and get stuck in their minds, and the origin stories of iconic brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own. About Jeremy Miller Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand. About Host Jen McFarland Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com.