Business
Welcome back to another episode! Today is all about the Apple iOS 14 update and how you can prepare as a Facebook advertiser. If you’re running ads, you might have received an email from Facebook or maybe every time you log into your ads manager you get a message saying there’s going to be an iOS update...did you freak out a little bit?!You may think it’s the end of the world with Facebook and Instagram advertising but I’m here to walk you through all of this and how this is going to affect your campaigns.Let's talk about:What this means to us as advertisersA few stats on iOS usersHow this will affect your audiences, custom events and attributionsWhat you should be doing now to prepareHow to verify your domainSetting up 8 custom conversion events for domains Links mentioned in this episode::Verify your domain instructionsSet up automatic advanced matchingUntil next time! Happy Marketing!