How to Set a Default Description on YouTube [+Create Better Videos]

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Creating a long term content strategy for YouTube can be apprehensive especially if you don't know how to set a default description on Youtube. YouTube has evolved over the years as a social media platform. In fact, because it is the 2nd most used search engine online it has become quite useful for many people. While videos of cats and cute animals are still viral. Other kinds of content like tutorials are saving tons of small businesses from disaster. Despite these benefits, creating content for YouTube is still stressful for the following reasons. Having the right camera is importantGetting the sound right is everythingCreating videos to maintain retention is not easyDeveloping 52 weeks of content is hardVideo post-production can be challenging If only there was a way to reduce the overwhelm associated with video marketing and find resources that make video content easy. In this post, you'll learn how to get the sound, lighting and camera right as well as what to use to make post-production easy. You'll also learn where to get 365 days of content for your video content plan. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. Video Marketing Statistics One of the keys to help you decide on whether or not you should invest in a video marketing strategy for your business is statistics. So, let's spend some time looking at the facts. 89% of video marketers plan to include YouTube in their video marketing strategy. When it comes to lead generation 84% of video marketers say that video marketing has been effective. A surprising statistic when it comes to the current global crisis is that 91% of marketers feel that video is even more important now than ever. Video viewers claim that they retain 95% of a message that they obtained via video. Also, 70% of viewers say that they become aware of new brands via YouTube. 36% of marketers make videos a few times a week while 14% make videos every day. Video Syndication Before diving into video creation hacks and YouTube defaults let's spend some looking at video syndication. While creating 52 weeks of content for your YouTube channel may sound intimidating. There's one key factor that will make it worthwhile. That key factor is video syndication. If you are not familiar with this terminology, video syndication simply means creating a video once and distributing it across all your social media channels. One question you may have is that the video sizes across social media are very different. While that is true, you can use several tools to resize or repurpose your video for different channels. What's great about video syndication is that it allows you to 10x your video marketing results without the need to create a video topic 10 times. A few tools that you can use to assist with video content repurposing include Canva, Clipscripe, Biteable and Adobe Premiere Rush. Lights, Camera, Action Many video coaches will tell you that the most important thing to get right is sound when it comes to creating videos. While I agree with them, I believe that getting sound and camera right go hand in hand. So, in my experience, the best camera device for creating videos is the one that you have. Many of us already have access to smartphones and I have been using iPhones since 2010. Video Camera A few years ago I discovered Filmic Pro and it has been a dream working with this app on my iPhone. Recently, Filmic Pro was made available on Android devices as well. I can talk for weeks about the advantages of using Filmic Pro when compared to the native video app. However, let me just say this, try it and you will not regret it. Like everything else,