About

Is your company in the B2B space? Are you looking for a way to target business owners on Facebook? I still remember what Facebook was like for entrepreneurs over 10 years ago. It was really simple to create a Facebook business page and within a short time, you'll have 2,000 likes on your page. However, a lot has changed since then because the Algorithm does not allow pages to be as visible as they use to be. Let me know if you face these challenges as well. Your ideal client spends a lot of time on Facebook but getting their attention is hard. You have an existing business page, but the reach is not great no matter what content you publish on there. Growing and maintaining a Facebook group takes a lot of time, energy and effort. If only there was a way to catch the attention of your ideal client by working smarter not harder. In this post, you'll learn a few secrets about how to grab the attention of your ideal business owner on the Facebook platform. Facebook for Business If you've been using Facebook since 2004 like me, you'll agree that there have been a lot of changes. It's hard to tell if things are better or worse. Lol!! Nobody likes change but change is inevitable because Facebook is free for consumers. So, the owners of the platform need to generate revenue to keep it going. One way to accomplish this is to charge everyone a monthly subscription. However, a much better way to become profitable is via advertising. Facebook currently has over 2.9 billion active users who scroll through posts every month. Making it the largest social media platform available. As of the 2nd quarter of 2021, Facebook Ad revenue for the previous 3 months was 28.5 billion dollars. You might be thinking isn't it easier for Facebook to charge its 2.9 million monthly active users $10 a month to use the platform? Let me assure you if money was the only objective then yes that would be good. What you are not aware of is the data behind the advertising. If you are into analytics, you'll understand how exciting data can be in predicting your business's future. The Importance of Data One of the secrets to targeting business owners on Facebook is inside knowledge. Wondering what I mean? So, you know that the people you want to target is on Facebook However, do you know where to find them? How many times a day do they visit the platform? When they visit where exactly on Facebook do they spend most of their time? What kind of posts grabs their attention? Which videos do they watch? Of all the ads they see every day which ones do they respond to? What products or services did they buy in the last month? Imagine if you were allowed to be Mark Zuckerberg for one day. In your role, you are given access to all this data. You have the opportunity to ask the data analysts to drill down that data using specific filters. What data would you ask them to provide? Facebook Business Suite (FBS) While you are thinking about that question let's spend some time looking at Facebook Business Suite. As I mentioned previously, I've been using Facebook's business features for over a decade. When I first started it was simple, nothing too fancy. However, in September 2020 the Facebook Business Suite was launched with a ton of bells and whistles. If you are a business owner and you have a business page on Facebook then you already have access to this platform. Just head over to business.facebook.com and use your personal Facebook logins to gain access. A key tool used to target business owners on Facebook is the FBS platform. Because it gives you the ability to do the following: Set up your business profile correctlyAccess your page analytics (must have 100 likes)Run a page likes Ad campaignIncrease the reach of your posts via low-cost AdsSchedule 90 days of content in advance to save time In the next section,