Business
Are best practices really the best idea? Ron Tite joins Marc Binkley for a great conversation about how leaders unlock creativity by ignoring short-sighted metrics and lead growth by through a better way of thinking about corporate purpose. Background on RonNamed one of the top 10 Creative Canadians by Marketing Magazine. He's the CEO and founder of the Brand Agency named Church & State with clients like Walmart, Doordash, Manulife. Ron is Host & producer the hit podcast called “The Coup”, author of Think Do Say a book about creating momentum through organizational alignment and co-author of Everyone’s an Artist which explores the battle of attention through lessons from artists like musicians and painters. Finally, Ron is also an in-demand keynote speaker on the topics of his books as well as how to lead creative disruption and brand storytelling. Timestamps1:17 – Introducing Ron Tite3:30 – The challenges facing brands and marketers5:57 – Why building trust and differentiation are different today than before9:26 – Why some metrics are myopic11:40 – Short termism, the failure of digital and why brands are becoming more old school 18:19 – The problem with the “next big thing”21:08 – The opportunity for more impact despite having less data24:54 – Why earning customer trust is important for brands27:06 – Why marketers are ignoring best practices and taking more creative risks30:50 – The meatball bath bomb: unlocking creativity through brand experiences35:10 – Why the order of Think > Do > Say matters37:05 – The role of purpose in marketing 38:46 – What marketers get wrong about their corporate purpose 44:14 – How leaders can align their people to corporate purpose AND inspire creativity47:07 – Find out more about RonOther LinksRonTite.comRon Tite on LinkedInChurch & StateThink. Do. Say. on AmazonMeatball Bath BombThe Coup PodcastBob Hoffman Ad Tech WeaselsThe downside of short-termism by Peter FieldGeorge Lois Story about launching Tommy HilfigerBrand purpose. The biggest lie the ad industry ever told? by Tom Roach