Facebook's Ad Objectives are meant to be used like a traditional sales funnel. Learn how you can take full advantage of this and optimize your ads using the Facebook Pixel. Episode 0362 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.

Liz & Sandro's Marketing Podcast

How To Use Facebook's Ads and Pixel in 2020

If you want to leverage any of the thousands of available plugins for WordPress, make sure you do it right! In this episode, Liz explains how to find suitable plugins, test them in a staging environment and deploy them to your live WordPress website. Episode 0366 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.

How to Find, Test & Deploy Plugins for WordPress

Sandro goes over what canonical URLs are and why they're an important part of your on-page SEO strategy. Specifically, he talks rel="canonical" tag. Episode 0365 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.

The Importance of Canonical URLs

Liz shares three ways to improve your eCommerce email automation workflows. These ideas will promote repeat business & help you outshine your competitors. Episode 0364 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.

3 Effective Ecommerce Email Automation Workflow Ideas

One of the many things discussed at WordCamp US 2019 this past November had to do with User Experience. Learn a few ways to audit your website's customer experience on a budget! Episode 0363 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.

User Experience Auditing Tips

In November of 2019, Facebook held a Boost w Facebook event in NE Ohio. Sandro & Liz were in attendance & share what they learned about FB Messenger marketing for your small business. Episode 0361 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.

Leveraging Facebook Messenger for Your SMB

In this episode, special guest Jeff Booher joins us to share advice on how to handle business disruptions. His insight includes the proper way to treat employees, and the available resources if your revenue has declined. We also dive into some best practices for marketing during a crisis. We speak specifically about the COVID-19 pandemic and how your organization can continue to engage its audience with so much in flux. Episode 0360 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.

Business & Marketing Advice During COVID-19

  Episode 0362 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.

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Liz Hersh and Sandro Galindo provide commentary on all things digital marketing including social media, websites, seo, email marketing, reputation management and more!