Business
In our latest podcast, publishing editor Steve Hemsley interviews Five On A Bike's managing director York Woodford-Smith about how using video in your care home marketing can boost occupancy rates.Five On A Bike specialises in making videos for the care sector.York discusses:* How to create a great video* Telling your positive care home story using video* What makes great content* How care homes are managed through the whole video production process* Involving staff, residents and families* Why using video does not cost as much as you may think* How video fits into you overall care home marketing strategyYork also explains how using video can be a great tool for recruiting staff to your care home.Support the show (http://chmonline.co.uk)