About

Apply to join the Brighter Together Mastermind and get all the details by clicking here.  >>> http://wearebrightertogether.com Have questions about it? Contact Jamie directly on Instagram @JamieBrightAdventures Sign up for podcast  email reminders here  >>> http://brightentrepreneurpodcast.com/email Transcript: Confession. I don't do email. I just don't. I hate it. I hired somebody to start doing it for me in 2013. And I have not looked back since in fact, I don't even have email on my phone and. Yes, I have an email address, but it's fully managed by my customer service gal. And she is my favorite person in the entire world most days, because she can do everything I need in very little time and respond to stuff that needs responses from me by asking me a quick question, and then I'm not distracted by email all the time. Now that being said, I do have one personal email address that I use for like my kids, teachers, and you know, all the things that require it, that aren't business-related that I have to deal with on my own. And somehow somewhere I ended up signing up for a newsletter with James clear. And I, I've gotta be honest. I haven't read email newsletters in years because that's why I wanted somebody else to do my email because I will read them and I get sucked into them and I get pulled into all the hype and I need to focus. Like I don't need more stuff. I don't need more education. You probably don't either. I need focus. I need to just do what I know I need to do and move forward. But I saw this newsletter come through from James and he's amazing, he wrote atomic habits. One of the most brilliant people. I follow a note. And when I do go into that inbox, which is like once a month or whatever, I never check it. But when I have to, because I know there's something there from a teacher or something, and I see his stuff, I'll read it because. It's some of the best content in an email I've ever seen. And so today I want to share with you a nugget that I took from his email and talk a little bit about how that can help you grow in your business and help you identify what you should be focusing on right now. ? So here's a quote that hit me really hard that I wanted to share with you. Now, this is James clear. He said where to focus for the beginner execution for the intermediate strategy for the expert. Can you guess what it is? That wasn't his quote. That's my little side it's mindset. Okay. That's James clear from his email newsletter. I just thought this was so brilliant because it makes so much sense to me when you're first starting out, you need to know like what the softwares are to use, what the tools are, how do you actually do the things and what does it look like and how do you get people onto an email list? And what do you say. And the focus is all on getting it set up, it's figuring out what to do and how do you actually make that happen? And that's the bulk of your questions when you're just starting out. Then once you start to get some progress, you start to make some money. That's one strategy is so important. That's when you get super intentional about your messaging, about your offer, about your conversion mechanism, about your traffic and about your nurture. When you get those things into place, then things can really start rocking. And rolling, this is where courses on marketing and sales and all of those things are super helpful and they can really start helping you to accelerate the results that you are getting in your business, which is fantastic. However, and this is the biggest mistake I think I see that keeps people stuck in the messy middle is that we don't give our strategies enough time. We do this thing that I call FOMO marketing. We try a strategy and maybe it kind of works. Maybe it doesn't. And then we read all those email newsletters, which is such. Oh, such a black hole and we get all hyped up and we're excited about so-and-so's new free challenge. And we get excited about this and that and somebody else's course, and then there's this course and there's that course. And we know intuitively that we need some sort of strategy to move forward, but instead of sticking with one and going deep with it, because I can tell you they all work. They almost all work. I shouldn't say everyone cause haven't tried everything, but I feel like I have tried all of them in multitudes of different ways and you can get results from any of them. So I'm speaking from experience here, but the way you get from that messy middle to truly scaling into seven figures and beyond. Is by focusing by not doing all the things, but instead saying no to as many things as you can, and focusing on the one strategy that aligns with you and a massive way, and that's going to help you move forward. Just go deep with the one thing and not give up too early. keep whipping the cream until it turns into whipped cream. And if you miss that episode, go look back a few episodes ago where I talked about with cream. Basically at this point to move from that intermediate stage to that expert stage, you need that mindset shift. You need to be able to focus. You need to trust yourself to implement one thing really deep, and a lot of times the easiest way to get that mindset. Is to be surrounded by other entrepreneurs who are doing the same thing as you, who can support you along the way, they can encourage you and remind you that you do have what it takes. They can be a mirror to you and point out the limiting beliefs that you have. Sometimes we can't even see those things that are so close to us and so much. So a part of us that they're holding us back because we're too close and we. May need somebody else to say, Hey, you realize that's just a limiting belief. Like this is really what's going on. It's not that your offer. Isn't good enough. It's that you've got fear holding you back from putting yourself out there. It's a fear thing. Perfectionism is just fear or whatever it is, right. That's just one example. And that is why I believe masterminds are absolutely essential. If you want to go from that intermediate, messy middle level to getting to that expert level, because what I know to be true is that right now, If you've found some strategies that work, you probably know everything you need to know to really go deep and do this well, but you need to trust yourselves and you need to overcome any of those limiting beliefs and adopt some new mindsets to help you get there. Honestly, that's what I focus on in my mastermind is helping people believe that more is possible and then helping them see how to get from where they are to where they want to be. Because when you believe that it's possible and you know that you have what it takes to get there, then it's only a matter of time until that becomes your reality and having the support along the way. Is invaluable. It's absolutely invaluable. Especially if your friends and family don't understand what you do. Non entrepreneurs do not get it. I love my entrepreneur friends. I love being surrounded by them because they get it. They know what I'm going through. They can call me on my BS and they, they can help me see the things that I can't even see myself. In fact when I was pivoting and starting over and I had to go in and cut all sorts of expenses, including team members and all sorts of things because COVID destroyed my business. One of the things that I refused to cut from my business was a mastermind that I'm a part of and it's expensive. It's a 25 grand a year mastermind. I literally would have sold my house and moved to a new place before I would have left the mastermind. And that says a lot because I love my house. I love where I live, but I know the value of the mastermind. It's just one person. Saying one thing throughout a year. And I make that money back in an instant when they can show me where my mental blocks are, then I can learn to move beyond them and get the momentum that I need to have the success that I want. I will never run my business again without being a part of a mastermind because I don't need more strategy. I'm not there to learn more tactics. I'm there for the support. I'm there to be surrounded by people who know me, who know my business and who can call me on my crap so that I'm not held back by it. And who can. Leverage their own experience to help me see maybe where I might be making little mistakes and need tiny course corrections. It's absolutely amazing. Plus they're just way fun. They're my favorite people in the whole wide world. They will literally become your friends because when the people that you're surrounded by don't understand what you do. You can only be so close to them, but when somebody truly understands what it's like to be an entrepreneur and they understand the vulnerability and the fears and. How hard it is and the motivation and just all of the struggles that go into it. It's really bonding. It's really validating as well. I mean, to be seen and understood and valued for who you are. Is so incredibly valuable and will help you move your business forward as well. So if you're interested in being a part of the brighter together, masterminds, you can go to, wearebrightertogether.com and apply at the time of this recording. I currently only have. Six openings for the mastermind. After those six are full of that, you will go on a wait list until I'm ready to open another group. But I would love to consider you as a member and the brighter together masterminds. If you have any questions, there's a link below in the show notes where you can ask me questions directly. You can send a little video to me, or you can reach out to me via Instagram, DM at @JamieBrightAdventures, which is also below in the show notes. because here's what I know to be true. It's so easy to just. Keep buying more courses and hope that one of them is finally going to work for you and waste a whole lot of money in a year. I mean, think about how much money you've spent on courses. if you're like most people, You spend a lot more money, maybe a little bits and pieces at a time, then you probably want to admit. And many of those, either aren't fully done or maybe not done at all. Or you've done them and now you've moved on to the other next tactic and the next, next tactic, and you keep moving around and moving around and moving around and you're just not getting the results that you really need to, because it's not about more education. It's not about more strategy. It's about the mindset, the community, the focus and everything that you need to support you moving forward, which is why a mastermind is so valuable. So we'd love to have you in there. wearebrightertogether.com and would that my friends remember, I mean, funny that this comes right after the website link, but we truly are brighter together and the world needs us. So let's go out and make it brighter.