Hugh Dubberly on Systems in Design Practice

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This is Design School

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On this episode, we talk with Hugh Dubberly, Principal of Dubberly Design Office, or DDO, in San Francisco, California. DDO focuses on making hardware, software, and services easier to use through their deep expertise in information and interaction design. Dubberly’s career has spanned many influential design leadership roles including Apple, Netscape, and Art Center College of Design. In our conversation, Hugh talks about the death of graphic design as we know it, gives thoughtful proposals for re-adapting designers’ skillsets, and the importance of understanding systems in the design practice of the 21st century.