What will the world look like in 2050? And where do the new opportunities lie? IPA Director General Paul Bainsfair interviews Daniel Franklin, Executive Editor of The Economist to cover the five main areas of how the world will look in 2050: demography, world economy, politics, culture and technology.

Advertising Podcast from the IPA

In conversation with Daniel Franklin

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend. Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the industry on their careers and the development of the advertising and communications business.

About

Advertising Podcast from the IPA