What is the ‘wow factor’? It’s a term often banded around in the incentive travel industry, but the term leaves a lot to the imagination. The ‘wow factor’ can mean many different things to many different people. During this episode Holly, our head of incentives, has invited two industry experts to talk all things incentives and see if we can unfold the mystery of WOW. Discussing 3 components we have identified to be key contributors to creating the wow feeling :Personalisation PurposePosition Our guests Tessa Whalley of Preferred hotels & resorts and David Marks of MM&Company, offer different viewpoints on the ‘wow factor’. These differing perspectives made for an interesting discussion with points of view that perfectly complimented each other. 

Penguins Event Chat

Incentives: The wow factor - purpose, position & personalisation

What is artificial intelligence? And how will it affect the event industry in the future?With the help of two esteemed guests, Penguins’ Production Manager, Luke Thomas, aims to answer all the burning questions you have about AI.Luke is joined by Daniel Hulme, CEO of Applied AI company, Satalia and Callum Gill, Head of Insight and Innovation at DRPG. The panel discuss three key topics:- What is AI?- Emotionally engaging with AI- The security and management of AI dataOur three industry experts debunk myths, put fears to bed and offer an insight into the future of AI.#PenguinsEventChat

Event Technology - The Rise of AI

Penguins Head of Live Events, Clare Fagg welcomed 3 industry experts to discuss the ins and outs of group travel. Kathy Bradley, Managing Director at All About Flights, an air travel logistics companyMaris Kuklis, MICE (Meetings, Incentives, Conferences & Events) Travel Account Manager at Etihad AirwaysHolly Mills, Head of Incentives at PenguinsThroughout this episode we will discuss the technicalities of booking flights for group travel. The insights shared here will provide a better understanding of how group bookings work, share inspiration for enhancing the travel experience and instil confidence in the experts that handle this process on your behalf.The key points of discussion include: Group travelPersonalisationSustainability Our conversation includes myth busting, challenges and resolutions, with each guest providing a completely unique perspective on group travel.

Group Flight Bookings - Unwrapped

Penguins Creative Director, Richard Bowden has invited 3 clients to discuss 4 of the most popular topics in the event industry: - working with an event agency - sustainability within events - digital technology at events - future of the events industry. The client panel consists of event organisers from Equinix, Galapagos and Chivas Brothers. With a broad spectrum of industry knowledge and event expertise, this episode is filled with interesting perspectives and controversial discussions. 

Event Management: A Client Perspective

Frequently voted as one of the most “stressful” careers, event management is a vital communication channel that is essential to organisations across the globe. With over 30 years’ experience in managing corporate events and incentive travel programmes, Penguins have created the podcast as a platform for sharing insight, dispelling myths and answering those burning questions – whilst hopefully also creating an enjoyable listen for anyone that plans events or incentives. Keep your eyes peeled for monthly instalments of the Number 1 event management podcast in the UK. Find us at www.Penguins.co.uk and use the hashtag #PenguinsEventChat on social media.

Incentives: The wow factor - purpose, position & personalisa...